In this article, we will look at the 20 most popular business hashtags on Instagram. If you want to skip our in-depth analysis, head straight to the 5 Most Popular Business Hashtags on Instagram.
Ever since Meta Platforms, Inc. (NASDAQ:META) acquired Instagram in 2012, the application has been gearing towards new heights. Instagram, what was once known as a photo-sharing app has grown to become one of the most popular social media platforms among people of all ages. The app was officially launched in 2010, and in only one day of its launch, the application had reached 25,00 users. As of now, the company boasts over 5 billion downloads on Google Play Store. You can also check out countries with the most Instagram users in the world.
X vs Instagram Threads: The Rivalry Continues
Threads was released in July this year. The new application allows people to join public conversations and engage in sharing text updates. The model and the interface of the application are very similar to X, formerly known as Twitter. On August 22, the company announced the launch of the application with a new and improved web experience. The new feature allows people to access their feeds, post threads, and interact with other people through the web. Additionally, on September 7, the company announced that the Instagram Threads team had commenced keyword searches on threads in Australia and New Zealand. For now, the keyword search is focused on English and Spanish. However, the CEO, Mark Zuckerburg, shares his plans to launch the feature in other languages and countries soon.
Instagram continues to invest in improving the user experience of Threads. On July 6, Forbes reported that within a few hours of launch, Instagram Threads managed to garner over 30 million sign-ups and currently boasts over 50 million downloads on Google Play Store. On the other hand, Elon continues to impose restrictions like a DM and viewing limit, and the updates by Instagram may serve as a threat to X’s user base.
How are Businesses Using Instagram?
Instagram does not limit itself to providing entertainment to users. In fact, the application is at the forefront of digital marketing today. The globalized world of today demands companies to look through international borders, and Instagram provides these companies with the perfect opportunity to do so. The application allows businesses to create a business page for their small, medium-sized, or large businesses in any way they want. It also provides business owners with the opportunity to customize their business pages that suit their customer segment. Targeted ads coupled with customizable buttons allow the right users to land on the products they need. Moreover, the Meta Business Suite allows business owners and creators to schedule posts, analyze their customer demographics, and post on multiple Facebook and Instagram at the same time.
Instagram continues to invest in solutions making it easier for business owners and creators to reach out to potential customers. On May 1, the company reported on the new ways brands and creators can partner together to develop ads. The company also renamed its famous “Branded Content Ads” to “Partnership Ads.” The new permissions allow partners to boost any post they were tagged in. Previously, partners could only boost posts that carried the “Paid Partnership” label. However, with the permissions updated, creators and partners alike will be able to bring in more organic reach, simply through mentioning their partners in the post or tagging them.
Moreover, on September 19, Meta Platforms, Inc. (NASDAQ:META) announced the expansion of Meta verified to businesses on Instagram, Facebook, and WhatsApp. The Meta Verified feature will allow businesses to be recognizable by customers across all three platforms. A bundled monthly subscription will give businesses access to a toolkit for all three platforms combined. This will not only include a verified badge, but it will also provide access to customer support for troubleshooting errors, and most importantly it will allow businesses to rank better and on the top of search results in the applications. Additionally, WhatsApp users will also gain access to a customizable WhatsApp page that can be accessed through the web.
On September 24, the Wall Street Journal reported that Meta Platforms, Inc. (NASDAQ:META) may launch a new AI chatbot on Instagram and Facebook for young users. The new AI chatbot will have distinct personalities and will be tailored to attract young users. These virtual buddies will help give company to these young users with different sorts of things including providing mental health aid, helping students, and giving inclusive and personalized chat experiences to all kinds of people. This will also establish new avenues for product marketing for businesses. The new AI chatbot will be able to promote relevant products and services based on the needs and preferences of users.
Do Pinterest and YouTube Offer a Similar Selling Experience?
While Instagram allows businesses and creators to enjoy a variety of features, the success of the company does not come without competition from other social media platforms allowing creators to sell. While Facebook Marketplace and Instagram by Meta Platforms, Inc. (NASDAQ:META) provide a 360-degree experience to sellers and creators, other social commerce platforms that come close include exclusive selling options offered by Pinterest, Inc. (NYSE:PINS) and the ultimate buying and selling experience by Alphabet Inc’s (NASDAQ:GOOG) YouTube.
Pinterest, Inc. (NYSE:PINS) allows people to create an online store, set up a business account, and link the online store directly to their account. The user can then create buyable pins and upload them on Pinterest boards to market the items they are selling. On August 16, Amazon.com, Inc. (NASDAQ:AMZN) reported that Pinterest, Inc. (NYSE:PINS), BuzzFeed, and other apps will soon start to show Amazon-sponsored ads, showing relevant products to users.
Similarly, Alphabet Inc’s (NASDAQ:GOOG) YouTube is another platform providing a fruitful buying and selling experience to users. YouTube shopping allows users to promote their products on the platform and connect the app to their online shop. On June 21, Reuters reported that YouTube officially launched its first shopping channel in South Korea. The 90-day project will allow about 30 brands to share their shopping content on a live commerce platform. The company is still testing how to make the online shopping experience conducive for shoppers and sellers. Alphabet Inc’s (NASDAQ:GOOG) commitment to technology and innovation shows promising signs from the YouTube shopping experience. Especially with so many users of YouTube across the world, there is ample opportunity for sellers.
With large companies like Pinterest, Inc. (NYSE:PINS) and Alphabet Inc’s (NASDAQ:GOOG) YouTube, the future of social commerce seems to be very exciting yet uncertain for business owners and creators. With that, let’s take a look at the 20 most popular business hashtags on Instagram.
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Our Methodology
For our article, the 20 most popular business hashtags on Instagram, we consulted digital marketing sites like HubSpot and e-commerce platforms like Shopify to gauge a basic understanding of the trending hashtags. However, for our title, we needed the most popular hashtags on Instagram relevant to business. To get a list of the most popular “business” hashtags on Instagram, we consulted the application itself. Using the application we shortlisted the top 50 hashtags relevant to “business.” To rank the top 20 hashtags, we used the post volume of each hashtag on Instagram. The top 20 hashtags with the highest post volume, as of September 26, 2023, on Instagram are listed below. The list is in ascending order of the aforementioned metric.
20 Most Popular Business Hashtags on Instagram
20. Businessminded
Post Volume on Instagram as of September 26, 2023: 2.4 Million
The hashtag #businessminded has a post volume of 2.4 million on Instagram. This hashtag entails ideas and tips to become a successful business owner along with recent business news.
Some of the most popular social commerce platforms include Instagram and the Facebook Marketplace by Meta Platforms, Inc. (NASDAQ:META), Pinterest, Inc. (NYSE:PINS), and Alphabet Inc’s (NASDAQ:GOOG) YouTube.
19. Businesscards
Post Volume on Instagram as of September 26, 2023: 2.7 Million
One of the most popular hashtags on Instagram for business is #businesscards with a post volume of 2.7 million on Instagram. As the name suggests, this hashtag contains posts and reels from pages specializing in the production and selling of business cards.
18. Businessopportunity
Post Volume on Instagram as of September 26, 2023: 2.8 Million
The hashtag #businessopportunity has a post volume of 2.8 million on Instagram. This hashtag entails ideas and tips to become a successful business owner.
17. Businessmindset
Post Volume on Instagram as of September 26, 2023: 2.8 Million
One of the most popular hashtags on Instagram for business is #businessmindset with a post volume of 2.8 million on Instagram. As the name suggests, this hashtag contains reels and posts promoting a business mindset among viewers, with motivational ideas and quotes.
16. Businesstrip
Post Volume on Instagram as of September 26, 2023: 2.9 Million
The hashtag #businesstrip is used by people venturing on business trips. The hashtag has a post volume of 2.9 million on Instagram. Additionally, the hashtag also includes a small percentage of motivational posts.
15. Businessideas
Post Volume on Instagram as of September 26, 2023: 3 Million
The hashtag #businessideas has a post volume of 3 million on Instagram. This hashtag entails motivational and knowledge-based reels and posts relevant to business.
14. Businessquotes
Post Volume on Instagram as of September 26, 2023: 3 Million
One of the most popular hashtags on Instagram for business is #businessquotes with a post volume of 3 million on Instagram. As the name suggests, this hashtag contains quotes from famous businesspersons and motivational speakers.
13. Businesslife
Post Volume on Instagram as of September 26, 2023: 3.3 Million
The hashtag #businesslife has a post volume of 3.3 million on Instagram. This hashtag entails recent business news and updates from the web.
12. Businesswomen
Post Volume on Instagram as of September 26, 2023: 3.7 Million
#businesswomen is one of the most popular hashtags on Instagram celebrating women-led businesses and motivational quotes targeted at women. Supporting hashtags under these posts include #womenempowerment and #womanleaders.
11. Businessgrowth
Post Volume on Instagram as of September 26, 2023: 3.8 Million
One of the most popular hashtags on Instagram for business is #businessgrowth with a post volume of 3.8 million on Instagram. The hashtag entails posts related to motivational quotes and business tools to enhance business efficacy.
10. Businesscoach
Post Volume on Instagram as of September 26, 2023: 6.2 Million
The hashtag #businesscoach has a post volume of 6.2 million on Instagram. This hashtag entails reels and posts from specialized business coaches sharing their experiences and tips for running a successful business.
9. Businesstips
Post Volume on Instagram as of September 26, 2023: 6.4 Million
As the name suggests, the hashtag #businesstips entails posts that talk about tips and tricks to boost your business. With the advent of e-commerce, most posts discuss ways to enhance online selling and marketing.
8. Businessman
Post Volume on Instagram as of September 26, 2023: 9.7 Million
One of the most popular hashtags on Instagram for business is #businessman. The hashtag has a post volume of 9.7 million on Instagram and common posts with this hashtag include motivational quotes and business news.
7. Businesswoman
Post Volume on Instagram as of September 26, 2023: 16 Million
The hashtag “businesswoman” has a post volume of 16 million on Instagram and entails posts celebrating and promoting businesses by and for women.
6. Blackownedbusiness
Post Volume on Instagram as of September 26, 2023: 19.7 Million
The hashtag #blackownedbusiness targets a specific niche of posts on Instagram. These posts celebrate and boost businesses and posts by the black community. The hashtag has a post volume of 19.7 million.
Pinterest, Inc. (NYSE:PINS) and Alphabet Inc’s (NASDAQ:GOOG) YouTube show promising signs to be able to compete against Instagram and the Facebook Marketplace by Meta Platforms, Inc. (NASDAQ:META).
Click here to see the 5 Most Popular Business Hashtags on Instagram.
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Disclosure: None. 20 Most Popular Business Hashtags on Instagram is originally published on Insider Monkey.