In this article, we will take a look at the 20 most influential email newsletters in 2024. If you want to skip our detailed analysis, you can go directly to 5 Most Influential Email Newsletters in 2024.
How to Integrate AI in Email Marketing?
Artificial intelligence is the need of the hour. Marketers have been significantly integrating artificial intelligence into their campaigns. According to a report by Forbes, there are multiple ways marketers can use artificial intelligence to improve their email marketing capabilities. For starters, marketers can use artificial intelligence to define a target market strategy for their email campaigns. Companies can integrate machine learning algorithms to help distinguish between different customer segments using past data and recurring behaviors. Once the target market is classified into distinct segments, marketers can then use artificial intelligence to generate content for subject lines and email copy. However, simply prompting the tool to provide a subject line for the email campaign is not enough. Users must begin by using artificial intelligence to brainstorm ideas for subject lines or to extract important keywords. The usefulness of artificial intelligence, however, is not limited to generating text. Marketers also use artificial intelligence to generate unique images. Users can develop elaborate and specific prompts to come up with on-brand images. Lastly, marketers can also leverage artificial intelligence to analyze and optimize performance. Not only can companies develop AI-backed machine learning tools, but they can also feed data into generative artificial intelligence tools to gain a basic evaluation.
Email Automation Tools that use AI
Brevo, HubSpot, Inc. (NYSE:HUBS), and Mailchimp offer some of the best email marketing automation tools backed by artificial intelligence. Let’s discuss some recent updates from these companies.
Brevo, formerly known as Sendinblue, is a leading SaaS platform providing relationship marketing solutions. Under its email marketing capability, Brevo allows users to deliver top notch campaigns directly to their customer’s inboxes. Users do not need expert graphic design skills to execute aesthetically pleasing emails, as there are enough templates to choose from. On February 13, Brevo launched the Customer Data Platform with enhanced AI features and mobile push notifications. The new AI features allow users to generate content for subject lines, headlines, paragraphs, and button texts. The tool also configures the best time for email delivery based on customer behavior and historical data. Lastly, the content generation tool ensures that all marketing campaigns, including email marketing, carry the company’s brand tone and voice.
HubSpot, Inc. (NYSE:HUBS) offers a complete set of solutions backed by artificial intelligence. The HubSpot AI allows users to create content, build websites, generate social media captions, create content for meta descriptions, develop blogs and content for emails, and generate images. Users of HubSpot, Inc. (NYSE:HUBS) can benefit from its elaborate email marketing tools. Users can easily develop aesthetically pleasing emails using the templates available. Users can also conduct A/B tests on their email campaigns to configure the content and email sending times that deliver the highest ROI. Lastly, users can use HubSpot AI to generate high quality email copies using simple prompts. Users can then use slash and highlight commands to improve and edit the copy.
Mailchimp is a product of Intuit Inc. (NASDAQ:INTU). The company is a leading marketing automation tool. Last year, the company made leaps to integrate artificial intelligence into its email marketing tools. On April 10, 2023, Mailchimp launched an Email Content Generator (beta). The tool provides companies with GPT AI technology to develop email marketing campaigns in line with their brand voice and marketing intent. Users can simply give a prompt to the content generator to gain access to three different variations of the email copy for users to choose from. Users can then drag and drop their preferred option to create customized campaigns for their business. Not only does the artificial intelligence tool create content for emails, but it also tests the campaign to find the perfect day and time to send an email.
Without further ado, let’s take a look at the 20 most influential email newsletters in 2024. You can also read our piece on the most creative newsletter ideas for corporations.
20 Most Influential Email Newsletters in 2024
Our Methodology
To gather a list of the 20 most influential email newsletters in 2024, we sifted through over 10 rankings on the internet. Of them, we picked the newsletters that appeared in 50% of our sources. To identify the top 20 items, we sourced the total site volume in the past 28 days for our pool of newsletters from Similarweb. Our list of the 20 most influential email newsletters in 2024 is in ascending order of the total site volume, as of February 22, 2024.
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20 Most Influential Email Newsletters in 2024
20. The Ryan Holiday Reading
Total Site Visits as of February 22, 2024: 341,608
The Ryan Holiday Reading recommendation email is one of the most influential email newsletters to subscribe to in 2024. The list has over 250,000 subscribers and has recommended more than 3,000 books.
19. The School of Life
Total Site Visits as of February 22, 2024: 560,047
The School of Life newsletter ranks 19th on our list of the most influential newsletters to subscribe to in 2024. The newsletter shares the latest articles, books, and therapeutic activities.
18. The Hustle Daily
Total Site Visits as of February 22, 2024: 830,809
The Hustle Daily is one of the most influential email newsletters to subscribe to in 2024. The newsletter updates readers with the latest business, tech, and internet updates.
17. Daily Stoic
Total Site Visits as of February 22, 2024: 898,959
The Daily Stoic Email ranks 17th on our list of the most influential newsletters to subscribe to in 2024. The newsletter is inspired by the stoic philosophy. More than 700,000 people read the newsletter.
16. The Skimm
Total Site Visits as of February 22, 2024: 1.34 Million
The Skimm ranks 16th on our list of the most influential newsletters to subscribe to in 2024. The newsletter was founded in 2012 and is delivered every morning. It shares the biggest stories from across the globe.
15. CB Insights
Total Site Visits as of February 22, 2024: 1.59 Million
The CB Insights newsletter ranks as one of the most influential newsletters to subscribe to in 2024. The newsletter provides important tech updates and tech news. It also covers money trends.
14. The Marginalian
Total Site Visits as of February 22, 2024: 2.02 Million
The Marginalian delivers a weekly newsletter as a Sunday digest. The newsletter helps readers reflect on a range of topics and subjects including science, art, philosophy, and poetry.
13. The 3-2-1 Newsletter
Total Site Visits as of February 22, 2024: 2.05 Million
The 3-2-1 Newsletter by James Clear ranks 13th on our list of the most influential email newsletters to subscribe to in 2024. James delivers an issue every Thursday. Each newsletter contains 3 ideas, 2 quotes, and 1 pondering question.
12. Muck Rack Daily
Total Site Visits as of February 22, 2024: 2.29 Million
Muck Rack Daily ranks 12th on our list of the most influential email newsletters to subscribe to in 2024. The newsletter is sent every day. It is a journalism digest.
11. 1440
Total Site Visits as of February 22, 2024: 2.52 Million
1440 has more than 3.3 million readers every day. The newsletter covers a range of topics including culture, science, sports, politics, and business.
10. Morning Brew
Total Site Visits as of February 22, 2024: 2.92 Million
Morning Brew ranks among the most influential newsletters in 2024. Morning Brew is delivered every morning and it covers important news and updates from across the world.
9. Entrepreneur Magazine
Total Site Visits as of February 22, 2024: 4.30 Million
Entrepreneur Magazine ranks ninth on our list of the most influential email newsletters to subscribe to in 2024. The magazine uncovers the latest news and updates from the business world.
8. Fast Company
Total Site Visits as of February 22, 2024: 7.44 Million
Fast Company is a leading site that shares new perspectives. Some of the most prominent newsletters by the company include Compass, CoDesign, Modern CEO, Work Smarter, and Plugged In, among others.
7. Harvard Business Review
Total Site Visits as of February 22, 2024: 8.78 Million
Harvard Business Review delivers several email newsletters. These include The Daily Alert, Ascend, Managing the Return, and Beating Team Burnout. These newsletters are targeted at professionals and leaders.
6. YC’s Newsletter
Total Site Visits as of February 22, 2024: 12.60 Million
YCombinator’s Newsletter uncovers the latest news, product launches, job opportunities, and events. YCombinator ranks sixth on our list of the most influential email newsletters to subscribe to in 2024.
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Disclosure: None. 20 Most Influential Email Newsletters in 2024 is originally published on Insider Monkey.