In this article, we will be taking a look at the 20 countries with most beautiful women in Asia. You can also skip our detailed analysis on the topic and directly head to the Top Country with Most Beautiful Women in Asia.
The Booming Beauty Industry: Trends and Growth in the Asia-Pacific and Global Markets
The global beauty industry is one of the keys to women’s beauty. The Asia-Pacific facial care market is projected to reach USD 88.4 billion by 2031, growing at a CAGR of 6.9% from 2021 to 2031. The global facial skincare market size was estimated at USD 96.13 billion in 2023 and is predicted to hit around USD 169.57 billion by 2033, growing at a CAGR of 5.84%, according to Precedence Research.
South Korea is often referred to as the “beauty capital of the world,” and women in the country are known for their extensive skincare regimens and willingness to invest in beauty treatments. Young women in South Korea spend an average of $700 per month on skincare products and treatments. In Southeast Asian countries like Thailand, Malaysia, and Indonesia, the beauty industry is also thriving. The beauty market in Vietnam was worth $2.26 billion in 2022, with shoppers growing increasingly confident in their spending habits.
According to a report, the Southeast Asian beauty and personal care market is expected to generate around $92 billion in 2024, with online sales accounting for a significant portion. According to a report by the International Society of Aesthetic Plastic Surgery (ISAPS), South Korea had the highest number of cosmetic procedures per capita in 2020, with 13.5 per 1000 people opting for such surgeries.
Biggest Players in the Beauty Industry
If we talk about the biggest players in the beauty industry, companies like Estee Lauder, L’Oreal, and Ulta Beauty, among many others cannot be left behind. Estee Lauder’s breakthrough came in 1953 with the launch of Youth Dew, a bath oil that doubled as a fragrance, selling an unprecedented 50,000 bottles in its first year. In Q1 2024, the company’s net sales decreased 10% year-over-year to $3.52 billion and organic net sales declined 11%. Their net earnings attributable to Estee Lauder plunged 94% to $31 million, or $0.09 per diluted share, compared to the prior year.
L’Oréal is also a global leader in the beauty industry. Innovation is at the core of L’Oréal’s success, with a significant investment of €1.29 billion in research and development in 2023, amounting to 3% of its sales. Loreals one notable example is the acquisition of Modiface in 2018 which is an AR company that enables consumers to virtually try on makeup and hair colors. In 2023, the company reported a staggering €38.2 billion in sales, with a remarkable operating profit of €7.7 billion.
Finally, Ulta Beauty has launched the Conscious Beauty initiative, which aims to provide transparency and education to customers about the products they offer. The Ulta Beauty Charitable Foundation (UBCF) supports the well-being of women and teens, focusing on mind, body, and community well-being. In 2024, UBCF committed $3 million to nonprofit partners, in addition to the $60 million donated since 2016. The company partners with organizations like Big Brothers Big Sisters, Breast Cancer Research Foundation, Dress for Success, Save the Children, and The Jed Foundation to support various causes. Ulta Beauty opened 247 new stores in 2022 and remodeled 20 stores with a new floor layout and design. In Q1 2024, their operating income was $400.9 million or 14.7% of net sales, down from $442.1 million or 16.8% in the prior year.
Our Methodology
For our methodology, We’ve ranked the countries with the most beautiful women in Asia based on a consensus-driven approach. We went through multiple sources and shortlisted the countries with most beautiful women and then assigned them scores. The top country with the most beautiful women got a score of 1 (12/12 = 1), the 2nd country got a score of 0.08 (1/12 = 0.08), and so on. We then ranked these countries in ascending order.
Here is our list of the 20 countries with the most beautiful women in Asia.
20. Laos
Insider Monkey Score: 0.05
Laos is renowned for its natural beauty. The Laotian cosmetics market is anticipated to generate US$51.08 million in revenue in 2024. From 2024 to 2028, the market is anticipated to expand at a compound annual growth rate (CAGR) of 3.25%. Facial treatments, such as facials, peels, and laser treatments, have gained popularity, particularly in urban areas like Vientiane and Luang Prabang.
19. Myanmar
Insider Monkey Score: 0.1
Myanmar stands among the countries with the most beautiful women in Asia. Natural beauty is highly prized in the country but some women in the country seek cosmetic enhancements like eyelid surgery, Botox, and nose reshaping. The beauty and personal care industry in Myanmar is projected to bring in US$3.16 billion in 2024. From 2024 to 2028, the market is projected to expand at a compound annual growth rate (CAGR) of 3.17%.
18. Pakistan
Insider Monkey Score: 0.15
Pakistan is also one of the Asian countries with beautiful women. Non-surgical treatments such as Botox, dermal fillers, and laser treatments for skin rejuvenation and hair removal have been gaining popularity in the country. 32% of Pakistanis consider women from the Subcontinent, including Pakistan, to be the most beautiful, followed by women from the Middle East (24%) and Eastern Asia (16% ). Pakistan’s beauty and personal care business is expected to bring in US$4.92 billion in sales in 2024. From 2024 to 2028, the market is anticipated to develop at a compound annual growth rate (CAGR) of 2.16%.
17. Sri Lanka
Insider Monkey Score: 0.2
Natural beauty is praised in Sri Lanka. The Sri Lankan genes are a mix of different ethnicities like Sinhalese, Tamils, Moors, Malays, and Burghers which contributes to the amazing gene pool. While natural beauty is prized, cosmetic surgeries are also very common in the country. Rhinoplasty (nose jobs) and blepharoplasty (eyelid surgery) are among the most popular surgical procedures sought by Sri Lankan women. Sri Lanka’s beauty and personal care industry is expected to bring in US$1,445.00 million in sales in 2024. From 2024 to 2028, this market is anticipated to develop at a compound annual growth rate (CAGR) of 3.58%. Furthermore, it is anticipated that Sri Lanka’s cosmetics sector will generate US$187.10 million in revenue in 2024.
16. Kazakhstan
Insider Monkey Score: 0.25
Kazakhstan is renowned for its stunningly beautiful women, who possess a unique blend of Asian and European features. The Kazakhstani beauty and personal care industry is projected to bring in US$2,027.00 million in sales in 2024, and it is projected to increase at a compound annual growth rate (CAGR) of 4.48% from 2024 to 2028. Furthermore, it is anticipated that in 2024, Kazakhstan’s cosmetics market will generate US$280.80 million in sales.
15. Taiwan
Insider Monkey Score: 0.3
Taiwanese women are blessed with delicate features, porcelain-like skin, and petite figures that are widely admired. To enhance their natural beauty, many Taiwanese women seek cosmetic procedures and treatments. Procedures like double eyelid surgery, rhinoplasty, and facial contouring are popular among Taiwanese women seeking to achieve a more Westernized look. Taiwan’s cosmetics business is expected to generate US$799.50 million in revenue by 2024. Taiwan’s beauty and personal care market is projected to bring in US$5.58 billion in sales in 2024 and expand at a compound annual growth rate (CAGR) of 4.05% between 2024 and 2028.
14. Bhutan
Insider Monkey Score: 0.35
Bhutan stands fourteenth among the countries with the most beautiful women in Asia. Bhutan’s cosmetics sector is expected to bring in US$7.34 million in sales in 2024. The expected revenue per person in the cosmetics business, taking into account Bhutan’s entire population, is US$9.27. Bhutan’s beauty and personal care industry is projected to bring in US$59.83 million in sales in 2024, and it is expected to increase at a compound annual growth rate (CAGR) of 4.33% from 2024 to 2028.
13. Macau
Insider Monkey Score: 0.4
Macau is one of the top countries with beautiful women. Cosmetic procedures like Botox, lip fillers, and nose jobs are very common among these women. In 2022, Macau imported beauty products worth $161 million, per OEC World.
12. Hongkong
Insider Monkey Score: 0.45
Hong Kong is also highly known for its beautiful women. Women in their 20s and 30s are the primary consumers of facial treatments and cosmetic procedures in Hong Kong. The Hong Kong beauty and personal care industry is expected to generate US$2,293.00 million in revenue in 2024, and it is expected to increase at a compound annual growth rate (CAGR) of 1.99% from 2024 to 2028. Furthermore, it is anticipated that Hong Kong’s cosmetics business will generate US$373,000,000 in revenue by 2024.
11. Indonesia
Insider Monkey Score: 0.5
Indonesia, one of the countries that has the most curvy ladies in Asia, is home to beautiful women but cosmetic surgeries is very common and highly opted by the women in the country. As women enter their 30s and 40s, there is an increased interest in anti-aging treatments, such as Botox, fillers, and skin rejuvenation procedures. The Indonesian beauty and personal care industry is expected to generate US$9.17 billion in sales in 2024, and it is projected to increase at a compound annual growth rate (CAGR) of 4.39% between 2024 and 2028. Furthermore, it is anticipated that Indonesia’s cosmetics business will generate US$1.94 billion in revenue in 2024.
10. Thailand
Insider Monkey Score: 0.55
Women in Thailand are considered the most beautiful in the entire Asia. According to a survey on how people see beauty and plastic surgery in Thailand, 38% of participants said they have either considered or had plastic surgery. Of this group, 88% concurred that improving their own looks was their main driving force. It’s interesting to note that 8% of those who have had plastic surgery or said they would like to do so wanted to change their facial characteristics to conform to physiognomic standards. Thailand also stand among the countries with that has the most curvy ladies in Asia. Thailand’s beauty and personal care business is expected to generate US$6.67 billion in revenue by 2024. From 2024 to 2028, the market is anticipated to increase at a compound annual growth rate (CAGR) of 5.11%.
9. Singapore
Insider Monkey Score: 0.6
Singaporean women possess a captivating blend of features that make them stand out but just like other countries, cosmetic surgeries like rhinoplasty, lip fillers, and eyelid surgery are too common in Singapore as well. The Beauty & Personal Care market in Singapore is expected to bring in US$1,244.00 million in revenue in 2024, and it is expected to increase at a compound annual growth rate (CAGR) of 0.99% from 2024 to 2028. Furthermore, it is anticipated that Singapore’s cosmetics business will generate US$196.50 million in revenue in 2024. Singapore is projected to produce US$32.46 in income per person in 2024.
8. China
Insider Monkey Score: 0.65
China stands eighth among the countries with the most beautiful women in Asia. According to a survey, happiness (81%) and a positive attitude (77%) were considered the most important attributes that make a woman beautiful in China. Older women, particularly those in their 40s and 50s, are increasingly seeking anti-aging treatments like Botox, fillers, and laser therapies to maintain a youthful appearance. The size of the Chinese cosmetics market was 516.9 billion yuan in 2023, up 6.4% from roughly 485.8 billion yuan the year before. By 2025, the Chinese cosmetics market is projected to have grown to a value of 579.1 billion yuan.
7. India
Insider Monkey Score: 0.7
India, one of the countries with most prettiest women, is known for its traditional beauty buy facial treatments like Botox and fillers are very common to enhance facial features among Indian women. India’s beauty and personal care business is expected to bring in US$31.51 billion in sales in 2024. From 2024 to 2028, this market is predicted to develop at a compound annual growth rate (CAGR) of 3.00%. Furthermore, it is projected that the Indian cosmetics market will generate US$6.45 billion in sales in 2024.
6. Malaysia
Insider Monkey Score: 0.75
Malaysia’s multi-ethnic population, comprising Malays, Chinese, Indians, and other indigenous groups, has resulted in a unique blend of facial features and beauty standards. The most popular cosmetic procedures among women include rhinoplasty, liposuction, and eyelid surgery. The cosmetics business in Malaysia is expected to produce US$451.30 million in revenue in 2024. Furthermore, it is anticipated that Malaysia’s Beauty & Personal Care sector will produce US$3.24 billion in revenue in the same year.
5. Iran
Insider Monkey Score: 0.8
Iran stands fifth among the countries with the most beautiful women in Asia. However, nose job is one of the most common cosmetic procedures among Iranian women. The Guardian reports that the cost of cosmetic procedures can be substantial, with nose surgery ranging from 50-100 million rials (approximately $1,100-$2,200) and a tummy tuck costing 30-70 million rials. Iran’s beauty and personal care industry is expected to bring in US$9.12 billion in sales in 2024. Furthermore, Iran’s cosmetics business generates US$1.13 billion in sales in 2024.
4. Philippines
Insider Monkey Score: 0.85
The Philippines is renowned for its beautiful women, with a unique blend of Asian and Spanish features and is also a country that has the most curvy women in Asia. The Philippines’ beauty and personal care industry is expected to bring in US$6.47 billion in sales in 2024. From 2024 to 2028, this market is projected to expand at a compound annual growth rate (CAGR) of 0.76%. Furthermore, it is anticipated that the Philippines’ cosmetics industry will generate US$794.20 million in revenue in 2024.
3. Vietnam
Insider Monkey Score: 0.9
Vietnam is renowned for its beautiful women, who are often admired for their delicate features, smooth skin, and graceful demeanor. In recent years, the demand for cosmetic procedures has surged among Vietnamese women. According to industry reports, Vietnam is among the cheapest countries for plastic surgery, with a nose job costing around $1,000 and breast augmentation priced at $2,000.
2. Japan
Insider Monkey Score: 0.95
Japan is one of the countries with prettiest women. The Japanese cosmetics business is expected to generate $7.49 billion in revenue in 2024. Furthermore, it is anticipated that Japan’s Beauty & Personal Care market will produce US$47.34 billion in revenue in 2024.
1. South Korea
Insider Monkey Score: 1
South Korea tops the list for being one of the countries with the most beautiful women in Asia. Plastic surgery is very common in the country with a report highlighting that one in ever 5 women gets plastic surgery done. The South Korean cosmetics sector is expected to generate US$1.76 billion in revenue by 2024.
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