In this article, we will discuss the 20 Cheap alternatives to aveda shampoo. You can skip our detailed analysis of the global shampoo market, premium shampoo segment analysis, and Proctor & Gamble and Unilever: The powerhouses of premium shampoo, go directly to the 5 Cheap alternatives to aveda shampoo.
Typically, to make shampoo, a co-surfactant like Cocamidopropyl betaine is mixed with a surfactant like sodium lauryl or sodium laureth sulfate in water. Specialty shampoo is also readily available for individuals who have dandruff, color-treated hair, gluten, or wheat allergies or desire to use organic ingredients.
Global Shampoo Market:
Fortune Business Insights reports that the size of the worldwide shampoo market was estimated at $32.78 billion in 2022 and is expected to increase at a CAGR of 5.57% from $34.46 billion in 2023 to $50.37 billion by 2030. The demand for strong, healthy hair, especially from teenage females, drives the global market for hair care products.
In 2023, the global luxury hair care market was dominated by the luxury shampoo segment, which held a revenue share of approximately 30.5% as reported by Grand View Research. Shampoos are a crucial component of the personal hygiene regime. The growing frequency of hair-related issues such as dandruff, dry hair, oily scalps, and hair loss has been reported to be the cause of a growing demand for shampoos. Environmental issues, including increasing pollution, might be detrimental to the health of the hair and scalp, which will substantially boost the segment’s growth. Furthermore, there is a growing demand for high-end hair care products, such as shampoos, as people become more aware of personal cleanliness and grooming.
The growing demand for specialized treatments like scalp care and hair loss remedies is associated with the rise in high-end hair care products. These products, which are frequently more expensive because of their focused formulas, support the expansion of the premium market as a whole and demonstrate consumers’ willingness to spend money on cutting-edge and effective hair care products. The need for high-end hair care brands such as Gisou, which incorporates its unique Mirsalehi honey into an array of its products, and Virtue Labs, which specializes in keratin-based treatments designed to improve the health of different kinds of hair, is rising as a result.
At roughly 33.2% of global revenue in 2023, North America led the premium hair care market. From 2024 to 2030, Asia Pacific is predicted to grow at a CAGR of 9.5% according to Grand View Research.
Premium Shampoo Segment Analysis:
As consumer knowledge of the negative effects of certain compounds, such as paraben and aluminum compounds found in hair care products, grows, the demand for natural and organic products in the luxury hair care market globally is rising. A substantial number of consumers prefer one brand over others because of its organic formulation. This has increased the demand in recent years for natural, organic, and safe hair care products. According to DSM, 56% of customers think that the active ingredient is more significant when making selections about what to buy than the brand, packaging, or smell.
Research from the Battelle Memorial Institute and Silent Spring Institute found that 66 substances with potentially harmful effects were found in the examination of 18 widely used products, including relaxers, hair root stimulators, and anti-frizz treatments. Additionally, 30% of hair treatments in the US contained nonylphenol, a substance linked to obesity and an increased risk of breast cancer, according to the researchers. Thus, it is clear from the market analysis that there is a large need for natural components. As a result, the majority of companies have started to release hair care products that use ingredients inspired by nature, like premium botanicals and plant-based substances.
For example, the German multinational chemical and consumer goods company Henkel introduced the “Nature Box” line of natural hair care and toiletry in France in 2020. The line includes both liquid and solid products. There are five liquid shampoos in the line, along with their solid equivalents and a conditioner. The products are made up of 99% organic ingredients that are packaged in eco-friendly packaging and include cold-pressed hemp, coconut, almond, argan, or avocado oil. The ingredients are sourced fairly.
Global sustainability pioneers, Henkel, a multinational German chemical and consumer goods company, and Schneider Electric joined together in May 2022 to accelerate decarbonization throughout the supply chains of various products, including electronics and cosmetics. As of 2021, Henkel achieved sustainability success by reducing its CO2 emissions by 50% per tonne of product by 2021 (compared to 2010’s base year).
With a focus on satisfying the hydration requirements of blonde hair, the L’Oréal brand Kérastase released the Blond Absolu Collection in November 2023, marking a recent breakthrough in the premium shampoo market. The collection includes a serum that contains the largest amount of hyaluronic acid ever found in a hair care product. Targeting the foundation of hair health, this serum is Kérastase’s first scalp-specific product created just for blondes.
Estée Lauder Companies Inc. (NYSE:EL) company’s Bumble & Bumble brand debuted its Bb. Seaweed line in June 2023. Rich in green microalgae, Pacific Sea kelp, and royal sugar kelp, this line is meant to support a balanced, healthy scalp, add shine to hair, and make air-dry style simple. Estée Lauder Companies Inc. (NYSE:EL)’s annual revenue was $17.74 billion in 2022. Estée Lauder Companies Inc. (NYSE:EL) is among the key premium shampoo market players.
Moreover, in September 2022, Kao Corporation introduced a new range of hair care products called Essential Purify Moisture, which includes Essential Purify Aqua & Glossy shampoo and conditioner. The current range of goods is silicone-free and nourishing.
Proctor & Gamble and Unilever: The Powerhouses of Premium Shampoo
Renowned American businesses Procter & Gamble Company (NYSE:PG) with a whopping annual revenue of $80.19 billion in 2022 and Unilever PLC (NYSE:UL) with an annual revenue of $64.80 billion in 2022 are among the companies that provide competing premium shampoo solutions that meet various demands and preferences of customers.
Procter & Gamble Company (NYSE:PG) made a recent acquisition in the premium shampoo market category in 2023, acquiring the haircare brand Mielle Organics. Established in 2014 by Monique and Melvin Rodriguez, Mielle Organics is dedicated to creating natural hair products that are tailored to the needs of Black women. Procter & Gamble hopes to increase Black women’s access to textured hair products and services worldwide through this acquisition.
The agreement included a $10 million donation from both businesses to the nonprofit Mielle Cares, which promotes economic and educational opportunities in Black and Brown communities. Melvin Rodriguez will stay as COO and Monique Rodriguez as CEO of Mielle Organics, which will continue to function as a separate P&G Beauty company.
In December 2022, an anti-dandruff shampoo by Procter & Gamble Company (NYSE:PG) ‘s premium hair care brand, OUAI HAIRCARE, was introduced to minimize dandruff-related irritation, itching, and flaking. It contains essential components, including salicylic acid and propanediol caprylate, which lessen bacteria that trigger dandruff and cure its symptoms.
Procter & Gamble Company (NYSE:PG), one of the premium shampoo powerhouses, owns Head& Shoulders, Aussie, Herbal Essences, Pantene, The Waterless Brand, and OUAI.
On the other hand, Unilever PLC (NYSE:UL)’s broad portfolio includes several premium shampoo brands. Unilever owns several high-end shampoo brands, including Sunsilk, Clear, TRESemmé, Dove, and Suave.
By purchasing the high-end haircare company K18, Unilever PLC (NYSE:UL) has lately made a big move in the premium shampoo industry. The latter company is renowned for its innovative strategy that integrates biology and beauty. K18 has become popular for making use of online platforms to educate customers regarding hair science and for producing a line of products that target and diagnose the root causes of hair damage. K18Peptide, the brand’s main product, successfully reverses chemical damage to all types of hair by imitating the structure of human keratin.
This acquisition strengthens Unilever PLC (NYSE:UL)’s current portfolio of premium consumer brands and is consistent with its objective to strengthen its Unilever Prestige portfolio in rapidly expanding high-end markets. The exact terms of the purchase agreement were not disclosed. However, it was expected that this acquisition would conclude in the first quarter of 2024.
With that said, here are the 20 Cheap alternatives to aveda shampoo.
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Methodology:
To find out the 20 Cheap alternatives to aveda shampoo, we picked products that appeared in reliable sources (1,2,3), and Reddit, narrowed down the best and cheapest options, and ranked them price-wise below. We have carefully chosen shampoos that are exclusively under $20 to meet our criteria for cheap substitutes for Aveda shampoo. It is pertinent to mention that each shampoo’s price may vary depending on the retailer. The high-end and healthy Aveda Shampoo line is renowned for its use of natural ingredients and is vegan. As a result, we only included the shampoos that met these specifications.
Please note that we prices can vary across the US and the world and we don’t guarantee their accuracy.
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20 Cheap Alternatives to Aveda Shampoo
20. Pura D’or Apple Cider Vinegar Thin2Thick Shampoo
Price: $19.99
PURA D’OR is a brand dedicated to producing cruelty-free, biobased, sustainable, and sulfur-free products. PURA D’OR Apple Cider Vinegar Shampoo is formulated with an effective mix of 15 key active ingredients, including biotin and castor oil. With the addition of apple cider vinegar, this clarifying and detoxifying shampoo helps get rid of extra oil and buildup in the hair.
19. Avalon Organics Nourishing Lavender Shampoo
Price: $17.69
The Avalon Organics Nourishing Lavender Shampoo is created for normal to dry hair and features a mixture of Lavender Essential Oil, Quinoa Protein, Aloe, Babassu Oil, and Vitamin E. This shampoo leaves hair feeling touchably soft, glossy, and fresh while also nourishing each strand. It is free of phthalates, artificial colors or perfumes, GMOs, and animal testing. This product is pH-balanced and EWG verified.
18. Avalon Organics Scalp Treatment Tea Tree Shampoo
Price: $16.51
This certified organic shampoo maintains moisture content and relieves itching on the scalp. It is made with botanicals and essential oils extracted from plants. Hence, it is one of the best alternative to aveda shampoo. For strong, glossy hair and long-lasting scalp comfort, tea tree essential oil, beta-glucan, aloe, quinoa protein, and vitamin E combine to condition and protect the hair cuticle. The fact that it is made without GMOs, artificial coloring, fragrances, phthalates, or animal testing is its finest feature.
17. Theorie Pure Ultra Gentle Hypoallergenic Shampoo
Price: $14.70
Enriching the hair’s natural sheen and preserving the skin’s natural moisture barrier, Ultra Gentle Hypoallergenic Shampoo is fragrance-free with an ingredient of hydrating aloe vera. Use every day to soothe and cleanse hair, making it incredibly healthy, lustrous, and velvety. This shampoo is effective on fragile, damaged, color-treated, or keratin-treated hair and is plant-based and vegan. Additionally, it is free of chemicals derived from animals, sulfates, parabens, gluten, alcohol, synthetic dyes, fragrances, and phthalates. This shampoo is similar to Aveda Color Conserve.
16. Eva NYC Brass To Sass Brunette Shampoo
Price: $14.00
For brunettes, a blue shampoo that balances out red and orange tones in the hair is called Eva NYC Brass to Sass Brunette Shampoo. This shampoo, which is made with blue tansy, assists in softening hair strands, fighting dryness, and conditioning hair. This product is a clean and ethical option for hair care because it is vegan, cruelty-free, sulfate-free, paraben-free, phthalate-free, and GMO-free. It is one of the 20 Cheap alternatives to aveda shampoo.
15. Trader Joe’s Tea Tree Tingle Shampoo
Price: $13.71
One of the cheap alternatives to Aveda shampoo is Trader Joe’s Tea Tree Tingle Shampoo. This shampoo consists of tea tree and peppermint, two certified organic herbs. This hair wash gives off a cool, tingling feeling after use and is designed to hydrate, clarify hair, and relieve dry scalp. It is suitable for all hair types and does not include laurel or laureth sulfates. Additionally, Tea Tree Tingle Shampoo has never been tested on animals and is cruelty-free.
14. Nature’s Gate Shampoo For Normal Hair
Price: $13.30
Made with a combination of herbs and botanicals, including sage, lavender, and rosemary, Nature’s Gate Herbal Shampoo for Normal Hair is a mild cleaning choice. With its balanced cleansing formula, this shampoo is perfect for daily use and is meant to revive and purify regular hair. For those seeking a more naturally-based hair care regimen, it is a good option because it provides a natural approach to hair care without the use of harsh chemicals. It is paraben-free and vegan. It is one of the cheap alternatives to Aveda shampoo which is great.
13. Green Cricket 100% Natural Shampoo Fragrance Free
Price: $13.30
This all-natural, fragrance-free shampoo is designed for people who prefer salon-quality hair without the overpowering scents associated with typical hair care products. Your hair will be lustrous and prepared to take on the world after using this shampoo similar to Aveda Botanical Repair. This shampoo contains neither sodium lauryl sulfate nor sodium laureth sulfate, parabens, artificial colors, or fragrances.
12. Aveeno Rosewater & Chamomile Blend Soothe and Soften Shampoo
Price: $12.81
Aveeno Rose Water & Chamomile Shampoo gives dry hair a soft-as-a-petal sensation and a healthy, bouncy appearance. This vegan gentle shampoo hydrates dry hair while supporting a well-nourished scalp. The rose water and chamomile combination in this shampoo is great for delicate, fine hair since it calms the scalp and hydrates the hair. Oat, which has calming and moisturizing qualities, is the first ingredient in this shampoo from the Aveeno Scalp Soothing Haircare Collection. Every Aveeno hair care product is created using well-balanced combinations of natural ingredients and contains no trace of dyes, parabens, or sulfates.
11. Babo Botanics Smoothing Berry & Primrose Shampoo & Wash
Price: $12.50
Any hair type that is prone to frizz, dryness, or knots might benefit from using Smoothing Berry Primrose Shampoo & Wash. This shampoo’s mild, sulfate-free, and silicone-free formula improves shine and hydrates hair while safeguarding against the elements. This vegan shampoo can also be used as a body wash when needed. Smoothing Berry Primrose Shampoo & Wash is developed with plant-based ingredients such as cocoa, shea butter, and evening primrose oil to soften and moisturize the appearance of hair and skin. This excellent alternative to Aveda shampoo is slightly scented with a subtle berry natural scent that leaves hair and skin smelling clean and fragrant. It is suitable for individuals of all ages.
10. Attitude Nourishing Hair Shampoo
Price: $12.45
This cruelty-free, moisturizing shampoo for dry, damaged hair is made with 97.9% organically based ingredients. To nourish the hair’s surface and soothe the scalp, this shampoo’s formulation includes grapeseed oil and olive leaf extract. Watercress and Indian cress extract have been added to this dermatologist-tested, EWG-VERIFIED hair care essential to help strengthen and renew hair. This alternative to Aveda shampoo is available in an eco-friendly version that is convenient to carry and use at home. Moreover, this clean shampoo has a mild pear scent with energizing nectarine and ginger notes.
9. Kristin Ess The One Signature Shampoo
Price: $11.00
All hair types can use the sulfate-free Kristin Ess The One Signature Shampoo. It is designed to properly cleanse hair while leaving it hydrated and shining. This moisturizing, anti-frizz, and mildly clarifying shampoo has avocado oil in it. It is great for lathering and safe for everyday use. This cheap alternative to Aveda Shampoo has a long-lasting scent that combines the notes of pear, sandalwood, and magnolia. Furthermore, it is cruelty-free, color-safe, vegan, and free of sulfates, parabens, and phthalates.
8. DHS Clear Shampoo
Price: $9.69
Dermatologists recommend DHS Clear Shampoo, a vegan clarifying shampoo that keeps hair fresh and healthy while preserving the skin’s natural pH balance. For those who have sensitive skin, this fragrance and dye-free product is perfect because it washes and conditions without using strong chemicals. It has nourishing ingredients to help soothe dry, broken hair. Moreover, this shampoo is free of silicone, and parabens.
7. Acure Ultra Hydrating Shampoo
Price: $8.99
Hair feels silky and manageable thanks to Acure’s Ultra Hydrating Shampoo’s long-lasting hydration. This Shampoo is sufficiently mild for daily use and consists of organic argan oil, argan extract, CoQ10, organic sea buckthorn oil, and organic pumpkin seed oil. It is great for individuals looking for an intensely enriching shampoo that hydrates and repairs dry, dull, and weak hair. Ultra Hydrating Shampoo has no trace of formaldehyde, parabens, sulfates, mineral oil, or petrolatum, and is 100% vegan and cruelty-free.
6. Herbal Essences’ Hemp Oil Sulfate Free Frizz Control Shampoo
Price: $8.99
The purpose of Herbal Essences Sulfate-Free Hemp Oil Frizz Control Shampoo is to give you lusciously soft, weightless hair while reducing frizz. It has pure aloe vera, lightweight camellia oil, and hemp oil to give your hair the ultimate hydration. This shampoo has no sulfates, parabens, dyes, or phthalates. The fact that this shampoo contains 96% ingredients of natural origin is its most significant feature.
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Disclosure: none. 20 Cheap Alternatives to Aveda Shampoo is originally published on Insider Monkey.
