In this article, we will take a look at the 20 best marketing newsletters to subscribe to in 2024. If you want to skip our detailed analysis, you can go directly to 5 Best Marketing Newsletters to Subscribe to in 2024.
Marketers must stay on top of changing trends to establish a competitive edge. One way to achieve this is to read marketing newsletters. These newsletters help marketers learn the best practices to capture the right audience. With that said, let’s take a look at some key players in the industry and discuss what they offer to make a marketer’s job easier.
Is Personalized Content Enough?
Blueshift is a California-based marketing automation software company that offers SaaS-based predictive marketing automation software to business owners. The company uses artificial intelligence to automate various marketing steps. The company effectively combines marketing automation, customer data, and AI-powered recommendations and predictions into a single platform. Blueshift organizes customer data to create strong customer profiles. It uses artificial intelligence to pick optimal channels for each customer. The AI tool also picks the optimal time to send messages to customers. Moreover, marketers can save immense time by using its cross-channel delivery functionality. The platform automatically adapts and alters content for every channel including email, SMS, in-app, web, and paid media. Blueshift also allows customers to test their campaigns using A/B and multivariate testing.
On February 27, Blueshift announced three new powerful capabilities. Key features include audience insights, the integration of Databricks to Blueshift’s Data Warehouse Sync, and new LLM-powered product and content recommendations. The Data Warehouse Sync allows businesses to collect customer data in a more unified way. Data from Databricks will help Blueshift make real-time marketing decisions based on customer behavior for personalized messaging at the right time. Not only will brands be able to control their marketing data, but they will also be able to sync bi-directional data from a much larger catalog of data warehouses. Real-time audience insights will help brands interpret a customer’s impact on different metrics. LLM Powered Recommendation Recipes coupled with the Customer AI and Content AI tools will enable companies to develop meaningful context behind a customer’s interactions with different types of content.
Leading Marketing Automation Platforms
HubSpot, Inc. (NYSE:HUBS), Salesforce, Inc. (NYSE:CRM), and Marketo, a product of Adobe Inc. (NASDAQ:ADBE), are among the leading platforms marketers can use to optimize their marketing campaigns. Let’s read some recent updates from these companies. You can also take a look at the most creative email newsletter ideas for corporations.
HubSpot, Inc. (NYSE:HUBS) is a leading name in the marketing industry. The company’s marketing automation software allows businesses to streamline all their marketing efforts into a single platform. The company offers email marketing automation, social media automation, and CRM automation. Users can make use of workflows and bot builders to create automated campaigns and set them on autopilot. The platform automatically sets up webhooks, scores new leads, sends leads to sales, and manages bulk data. HubSpot, Inc. (NYSE:HUBS) also integrates artificial intelligence into its software to automate content creation and campaign tracking. More than 194,000 customers across 120 countries use the platform.
Salesforce, Inc. (NYSE:CRM) also offers unmatched marketing automation software. Companies use the software to raise brand awareness, optimize cross-channel customer journeys, and enhance performance using artificial intelligence. Businesses can create boundless personalized journeys for their customers. Users can consolidate all kinds of company content into a single platform for efficient editing and filtering. Business owners can also use the platform to deliver eye-catching personalized emails. Salesforce, Inc. (NYSE:CRM) integrates artificial intelligence to provide users with AI-driven insights and analysis.
Adobe Inc. (NASDAQ:ADBE) is a known name in the creative design and marketing industry. Marketo is a marketing automation platform and a product of Adobe Inc. (NASDAQ:ADBE). The platform helps companies raise awareness, attract customers, and nurture long-term relationships. The B2B platform combines the marketing and sales functionalities of a business to execute integrated strategies. Marketo also comes with a built-in intelligence that builds elaborate journey flows. These journey flows help businesses identify their best customers and understand their triggers. The Adobe Sensei GenAI is integrated into Marketo Engage. It acts as a generative AI chatbot, provides conversation summaries, and offers dialog assistance.
Now that we have discussed the best ways to reach the right audience, without further ado, let’s discuss the 20 best marketing newsletters to subscribe to in 2024. You can also read our piece on the Mailchimp alternatives to email newsletters in 2024.
20 Best Marketing Newsletters to Subscribe to in 2024
Our Methodology
To come up with the 20 best marketing newsletters to subscribe to in 2024, we employed a consensus approach. We went over more than 10 similar rankings on the internet to aggregate a list of the 40 best marketing newsletters. We then used total site visits in the past 28 days from Similarweb to identify the top 20 names. Our list of the 20 best marketing newsletters to subscribe to in 2024 is in ascending order of the total site visits as of March 8, 2024.
20 Best Marketing Newsletters to Subscribe to in 2024
20. Total ANNARCHY
Total Site Visits as of March 8, 2024: 10,675
Total ANNARCHY by Ann Handley ranks 20th on our list of the best marketing newsletters to subscribe to in 2024. The newsletter is 100% free. It shares useful marketing ideas, marketing thoughts, and writing tips. The newsletter is delivered every Sunday.
19. Geekout Newsletter
Total Site Visits as of March 8, 2024: 13,114
The Geekout Newsletter by Matt Navara is one of the best newsletters targeted at social media managers. The free newsletter shares important social media trends and insights. The Geekout Newsletter has total site visits of 13,114.
18. Marketing Examined
Total Site Visits as of March 8, 2024: 19,667
The Marketing Examined newsletter ranks 18th on our list of the 20 best marketing newsletters to subscribe to in 2024. The newsletter is focused on growth marketing and customer retention. Other newsletters by the company include Content Examined, Social Examined, DTC Examined, and Landing Pages Examined.
17. Why We Buy
Total Site Visits as of March 8, 2024: 19,836
The Why We Buy newsletter is read by more than 65,000 readers from across the globe. The newsletter is focused on diving right into buyer psychology. The newsletter helps marketers understand customer behavior and make better marketing decisions.
16. The Mention Memo
Total Site Visits as of March 8, 2024:
The Mention Memo is a marketing newsletter that provides readers with insights on trending marketing or social media topics. It also provides readers with a round-up of popular blog posts. The newsletter is fun to read because of its witty one-liners and puns. It is delivered twice a month.
15. VeryGoodCopy
Total Site Visits as of March 8, 2024: 22,494
The VeryGoodCopy newsletter ranks 15th on our list of the best marketing newsletters to subscribe to in 2024. The newsletter is delivered every week and it provides marketers with a principle or technique to enhance advertising.
14. Everyone Hates Marketers
Total Site Visits as of March 8, 2024: 23,668
The Everyone Hates Marketers newsletter is focused on advanced positioning, branding, and lead generation. The newsletter pushes marketers to stand out against their competitors. The newsletter is delivered every weekday from Monday to Friday.
13. Playing Favorites
Total Site Visits as of March 8, 2024: 29,777
The Playing Favorites newsletter by Jay Acunzo ranks 13th on our list of the best marketing newsletters to subscribe to in 2024. The newsletter is focused on storytelling and creativity in marketing. The newsletter is free.
12. Ariyh
Total Site Visits as of March 8, 2024: 30,628
The Ariyh newsletter is one of the best marketing newsletters to subscribe to in 2024. The newsletter is delivered every Tuesday and covers the latest marketing science from top business schools. The newsletter is free.
11. Zero to Marketing
Total Site Visits as of March 8, 2024: 36,636
The Zero to Marketing newsletter ranks 11th on our list of the best marketing newsletters to subscribe to in 2024. The newsletter has more than 10,000 subscribers. It provides marketing advice and case studies to readers.
10. Stacked Marketer
Total Site Visits as of March 8, 2024: 43,666
Stacked Marketer offers a daily dose of marketing trends, digital marketing news, and actional advice. The newsletter is completely free and is read by more than 50,000 people across the globe.
9. Demand Curve
Total Site Visits as of March 8, 2024: 130,837
The marketing newsletter by Demand Curve is one of the best marketing newsletters to subscribe to in 2024. The newsletter shares growth strategies and tactics employed by growing companies from across the globe.
8. Marketing Examples
Total Site Visits as of March 8, 2024: 147,727
The Marketing Examples newsletter by Harry ranks eighth on our list of the best marketing newsletters to subscribe to in 2024. The newsletter is shared every Monday. Harry shares 2 short examples, 2 copywriting tips, and 1 of his favorite tweets. The newsletter is read by more than 130,000 people.
7. The Social Shepherd
Total Site Visits as of March 8, 2024: 165,422
The newsletter by The Social Shepherd is delivered every Monday. The newsletter is read by more than 7,327 CMOs, marketing managers, and social media enthusiasts across the globe. It covers news social algorithm updates, important social strategies, and insider social platform updates.
6. Marketing Brew
Total Site Visits as of March 8, 2024: 222,802
Marketing Brew ranks sixth on our list of the best marketing newsletters to subscribe to in 2024. The newsletter is delivered daily and is read by more than 4 million people. The newsletter provides readers with the latest marketing and advertising stories.
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Disclosure: None. 20 Best Marketing Newsletters to Subscribe to in 2024 is originally published on Insider Monkey.