In this article, we will discuss the 20 Best Aquatic Perfumes That Smell Better Than Vacations You can skip our detailed analysis and go directly to the Best Aquatic Perfume That Smells Better Than Vacations.
Charlotte Tilbury Enters The Perfume Industry with Cutting-Edge Neuroscents Collection:
As we have mentioned in our article, “11 Best Travel-Size Fragrances For Your Next Vacation,” the high-end perfume market was estimated at $13.66 billion in 2022 and is predicted to grow to $19.62 billion by 2029, with a 5.3% CAGR during the forecast period 2023-2029. Overall, the global perfume market was valued at $50.85 billion in 2022 and is anticipated to surge at a CAGR of 5.9% between 2023 and 2030, as we have previously mentioned in our article “15 Best Everyday Colognes in 2024”.
As the perfume market evolves with new developments and debuts, Charlotte Tilbury, a UK-based cosmetics company, recently introduced the innovative Neuroscience Collection on April 15, 2024. Celebrated makeup artist and businesswoman Charlotte Tilbury is unveiling a new line of scents that use US scent manufacturer IFF’s state-of-the-art technology. The collection makes use of patented technologies from IFF, a leader in the research of the influence of smells on the brain, to greatly improve the user’s mood and emotional condition, as per the company.
Launched in 2013, Charlotte Tilbury’s company aims to grow into a 1 billion-euro ($1.07 billion) company covering skincare, makeup, and now fragrances. The launch represents a major milestone for the Uk-based business. According to the company, its goal of becoming “a tri-axis powerhouse” will be greatly enhanced by its entry into the fragrance market. Thus, utilizing the knowledge and experience of its parent firm Puig, which is the owner of several well-known and niche fragrance brands such as Penhaligon’s, L’Artisan Parfumeur, Dries Van Noten, and Byredo, in addition to the more significant Carolina Herrera, Paco Rabanne, and Jean Paul Gaultier beauty businesses.
The new fragrance collection contains smells such as Love Frequency, More Sex, Cosmic Power, Magic Energy, Calm Bliss, and Joyphoria.
Bath & Body Works, Inc. (NYSE:BBWI)’s Recent Developments and Financial Performance Over The Years:
One of the most recent advances in the perfume industry is the enhancement of client experiences and growth using next-generation technologies and AI. Bath & Body Works, a US-based personal care and home fragrance products retailer, recently announced a multi-year partnership with Accenture, a US multinational professional services company, to modernize and simplify its key digital and technological platforms. The project intends to improve the shopping experience and spur growth for the company by utilizing the most recent developments in generative AI, artificial intelligence, and digital marketing technologies.
Gina Boswell, CEO of Bath & Body Works, stated that the company is building “a strong foundation in technology to unlock the power of digital tools, data, and AI. This will allow us to deliver exceptional customer experiences, improve our agility, and achieve profitable growth.”
A digital “fragrance Finder” powered by AI will be developed by Bath & Body Works as part of the collaboration with Accenture. Customers may use this interactive tool to choose their ideal scent depending on their own preferences. According to Accenture’s Consumer Pulse 2024 research, more than half of consumers (51%) are already open to embracing conversational AI solutions, making this a crucial addition for Bath & Body Works.
Bath & Body Works provides body lotions, creams, fine fragrance mists, candles, diffusers, and liquid hand soap. In addition to more than 480 franchised outlets abroad, the retailer has 1,850 company-owned stores in the United States and Canada. According to IBISWorld Industry Reports, BBWI holds a 5% market share in the competitive beauty, cosmetics, and fragrance stores business. This is particularly interesting when we take into account that they only specialize in fragrances and do not offer cosmetics, unlike Ulta Beauty, which, according to IBIS, has a 20% market share, or Sephora, which has a nearly 7% market share. So, we could argue that Bath & Body has a near-monopoly on scent products in brick-and-mortar stores.
Recently, in Q1 2024, Bath & Body Works, Inc. (NYSE:BBWI) disclosed total sales of $1.384 billion, a slight decrease of 0.9% from the same quarter in the previous year, where the total sales were $1.396 billion. Although it was 1.76% better than the analyst estimate for revenue of $1.36 billion. Bath & Body Works declared $0.38 in earnings per share. This exceeded the $0.32 EPS projection made by analysts. Still, the topline growth was not strong. The Board of Directors authorized a new share repurchase program that allows the company to repurchase up to $500 million of its common stock to increase shareholder value. Overall, the business had a weak quarter.
In contrast to a more than 8% rise in the previous year, BBWI stock has decreased by more than 3% so far this year as of June 14th, 2024, and underperformed the S&P 500’s 14% gain over the year. Before COVID-19, the stock was trading at $14.30. By the end of 2021, it had soared to $70, but since then, it has lost more than 38%, share price to $43.26 as of June 14. The trailing PE ratio is 11.18, while the forward PE ratio is 13.39. Furthermore, EPS (TTM) is $3.89.
The company’s revenue has also been continuously dropping since it peaked around the end of 2021 or the beginning of 2022. Revenue fell from $7.88 billion in 2022 to $7.56 billion in 2023, falling further to $7.42 billion in the previous 12 months.
Throughout the pandemic, BBWI was able to hike prices because of inflation and its ability to drive up prices. As a result, its share price skyrocketed. During the pandemic, Bath & Body Works saw a sharp increase in sales and profits as customers stocked up on hand sanitizer and soap. Consumers’ transition to internet purchasing channels, minor indulgences, and self-care typically helped growth regions. Prestige beauty e-commerce sales in the US increased 46%, in 2020, according to NPD, demonstrating historically large changes in consumer behavior amid lockdowns and overall.
However, in the past five years, the company’s stock price has lost one-third of its value because customers are reluctant to pay such a high price, and the pandemic-related demand spike is gone. For this reason, as we have stated above, BBWI’s international sales have also declined. The fall in revenue is due to customers’ reduced spending on non-essential products like candles and perfumes, bringing its stock down. Amid high borrowing and renting expenses in the United States, specialty stores such as Estee Lauder and Macy’s saw customers limit their personal spending and revised their yearly results lower than Wall Street projections. According to LSEG statistics, the beauty and skincare company projects its 2024 annual net sales to fall between 3% and flat, against analysts’ forecasts of a 1.3% increase. Currently, BBWI’s primary worry is when sales growth will resume, and raising prices won’t solve that problem.
One of the company’s competitors, L’Oreal, has also seen a noticeable slowing in the pace of growth in its sales over the last several years. It grew at a rate of 13.34% between 2020 and 2021. This went from 18.51% in 2021 to 7.61% in 2023, a sharp decline that shows an industry-wide slowdown.
On the bright side, the analysis reveals that investors are willing to pay BBWI a PE multiple of 43 because they think that the company is now undervalued and will eventually rise back to its pandemic stock price of $70.
Meanwhile, elite funds are piling into this stock as well. In Q1 FY 2024, 52 hedge funds reported holding shares in Bath & Body Works, Inc. (NYSE:BBWI), up from 48 funds the previous quarter, indicating bullish sentiments among investors. The company’s largest shareholder is Renee Yao’s Neo Ivy Capital.
Despite lower revenue and sales in the most recent quarter’s results, a low EPS and high P/E ratio imply that analysts see enough room for upside and that investors may look forward to growth. TipRanks reports that 13 Wall Street analysts with a consensus “Buy” recommendation have offered Bath & Body Works 12-month price goals during the past three months. According to these experts, Bath & Body Works has an upside potential of more than 20% based on its average price target of $52.15.
Dilantha De Silva, an analyst, claims that Bath & Body Works has developed a competitive advantage by consistently releasing new scents every four to six weeks and quickly adjusting to customer preferences. Fresh product offers encourage significant brand loyalty, which is demonstrated by recurring purchases. The home fragrance, body care, and sanitization products industries are likely to have strong development, which puts the company in an ideal spot for steady revenue growth. Its market reach is further expanded by diversification into men’s grooming products, which offers potential development opportunities.
All things considered, Bath & Body Works’ flexible approach to product development, the incorporation of AI, such as its new venture with Accenture, and growing market reach will likely support long-term financial success.
Although it may be too early to invest, BBWI is currently undervalued. Alternatively, the impact of artificial intelligence (AI) on the operations of large corporations should be obvious by now. If you are looking for an AI stock that is as promising as Microsoft but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
With that said, here are the 20 Best Aquatic Perfumes That Smell Better Than Vacations.
A shelf of luxurious perfumes in an upmarket department store surrounded by satisfied customers.
Methodology:
To pick out the 20 Best Aquatic Perfumes That Smell Better Than Vacations, we searched the internet for the best aquatic perfumes and ranked them based on their number of appearances in our sources, so each appearance got one score. Then we ranked the list based on the aggregated scores. We have also included each perfume’s price and quantity in our list, using the price as a tie-breaker in case two or more perfumes had the same score. The prices that we have mentioned are for particular spray bottles with varying capacities, mostly relying on Sephora and Nordstrom for the data. Please note, however, that we can’t guarantee the accuracy of these prices, since they can vary from region to region.
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20. Acqua Di Parma Blu Mediterraneo Fico Di Amalfi Eau De Toilette
Insider Monkey Score: 2
Price: $212 for 3.4 o.z
Acqua di Parma is an Italian lifestyle and fashion brand that is owned by LVMH. One of the perfumes that smells like the ocean, Aqua Di Parma Blu Mediterraneo Fico Di Amalfi Eau DeIt, is a gender-neutral scent that was originally launched in 2006. Moreover, the top notes include grapefruit, bergamot, citron, and lemon; the middle notes include fig nectar, jasmine, and pink pepper; and the base notes include fig tree, cedar, and benzoin.
19. Acqua Dell’elba Acqua Eau de Parfum
Insider Monkey Score: 2
Price: $105 for 100 ml
One of the best aquatic fragrances for ladies and gentlemen, Acqua Dell’elba Acqua Eau de Parfum, has notes of citrus fruits, myrtle berries, sea salt, and flowers like jasmine, marine algae, and sea moss. It also has woody tones (cedarwood).
18. Kenzo Homme Marine Eau de Toilette
Insider Monkey Score: 2
Price: $49 for 3.7 o.z
The primary ingredients of the Woody Aquatic fragrance, Kenzo Homme Marine by Kenzoare are Sea Notes, Ylang-Ylang, Sandalwood, and Musk. One of the best aquatic perfumes for him, Kenzo Homme Marine for men, was developed by Quentin Bisch and debuted recently in 2023.
17. Byredo Gypsy Water Eau de Parfum
Insider Monkey Score: 3
Price: $225 for 1.6 o.z
Byredo’s Gypsy Water is described as a bouquet of aromatic, woodsy, and balsamic tones. The perfume has a hint of citrus and fragrant top notes that include juniper, lemon, pepper, and bergamot. Byredo is one of the high-end perfume company.
16. Henry Rose Jake’s House Eau de Parfum
Insider Monkey Score: 3
Price: $120 for 1.7 o.z
One of the best Fresh Aquatic scents is Henry Rose’s Jake’s House, suitable for both men and women, released in 2019. Pascal Gaurin and Yves Cassar are the creators of Jake’s House. Its main accords are aquatic, musky, citrusy, white floral, powdery, sweet, and,. fresh.
15. Diptyque Do Son Eau De Parfum
Insider Monkey Score: 4
Price: $230 for 2.5 o.z
One of the best aquatic floral scents, Do Son Eau de Parfum by Diptyque, is suitable for both genders. In 2013, Do Son Eau de Parfum made its official launch. The man responsible for this scent is Fabrice Pellegrin. Tuberose, white flowers, musky, animalic, and green notes are the scent’s primary accords.
14. Giorgio Armani Ocean Di Gioia Eau de Parfum
Insider Monkey Score: 5
Price: $99 for 1.7 o.z
Ocean di Gioia by Giorgio Armani is a Floral-Fruity fragrance for women invented by the perfumers Marypierre Julien and Sonia Constant. It is among the best aquatic perfumes with base notes of Musk and Sandalwood and top notes of Citrus, Pear, and Green Notes, and, the middle notes are Water Jasmine, Salt, Lily-of-the-Valley and Rose.
13. Acqua Di Parma Blu Mediterraneo Cipresso Di Toscana Eau De Toilette Spray
Insider Monkey Score: 5
Price: $81 for 5 o.z
The Woody Aromatic fragrance Acqua di Parma Blu Mediterraneo – Cipresso di Toscana by Acqua di Parma is marketed for ladies for both men and women. The scent comprises Rosemary, Basil, Grapefruit, Sage, and, Petitgrain as the top notes; Pine Tree, Lavender, Coriander, Cardamom, Jasmine, and Lily-of-the-Valley in the middle notes; and Cypress, Cedar, Oakmoss, Silver Pine, Vetiver, and Patchouli at the base.
12. Calvin Klein CK One Eau De Toilette
Insider Monkey Score: 5
Price: $68 for 100 ml
Calvin Klein CK One Eau de Toilette is a citrusy, unisex fragrance that is appropriate for everyday office use. Citrusy pineapple, mandarin, and papaya top notes are complemented by floral rose, jasmine, and violet heart notes, on top of a sandalwood, amber, and musk base.
11. Maison Fancis Kurkdjian Aqua Celestia Cologne forte Eau de Parfum
Insider Monkey Score: 7
Price: $240 for 2.4 o.z
Maison Francis Kurkdjian’s Aqua Celestia Cologne Forte is a unisex Citrus fragrance that starts with hits of Black Currant and Bergamot; before developing into a Mimosa and Jasmine and finally into a Musk. One of the top aquatic perfumes, Aqua Celestia Cologne Fort,. was launched in 2021 and created by Francis Kurkdjian.
10. Dolce & Gabbana Light Blue Eau de Toilette Spray
Insider Monkey Score: 7
Price: $98 for 1.6 o.z
One of the Top Selling Feminine Fragrances in France: 20 Popular Perfumes Dolce & Gabbana Light Blue for women is a blend of white rose, jasmine, and bamboo. In the dry down, notes of amber blend with musk and aromatic lemon tree wood notes.
9. Dolce & Gabbana Light Blue Pour Homme Eau de Toilette
Insider Monkey Score: 7
Price: $86 for 75 ml
Among our list of the best aquatic perfumes for men is the fragrant citrus scent, Light Blue Pour Homme Eau de Toilette from the luxury Italian fashion brand Dolce & Gabbana. Most importantly, the scent was the recipient of the 2008 FiFi Award for Fragrance of the Year, Men’s Luxe.
8. BVLGARI Aqva Divina Eau de Toilette Spray
Insider Monkey Score: 7
Price: $53 for 1.35 o.z
Alberto Morillas created Bvlgari’s Aqva Divina, which was launched in 2015 and is a Floral Aquatic fragrance for women. It starts with the top notes of Salt, Ginger, and Bergamot and then moves into the middle notes of Quince and Magnolia. After that Beeswax, Woody Notes, and Amber provide a base for the scent.
7. Giorgio Armani Acqua Di Gio Eau de Toilette
Insider Monkey Score: 8
Price: $115 for 100 ml
The brand Acqua Di Gio Eau de Toilette by Milan-based luxury fashion house Giorgio Armani is a fresh, aquatic fragrance for men. A zesty combination of Calabrian bergamot, neroli, and green tangerine makes up the opening notes of Acqua Di Giò Eau de Toilette. It blends sweet persimmon, aquatic notes, and Indonesian patchouli to make one of the best aquatic perfumes that smells better than vacations.
6. Maison Margiela Replica – Sailing Day Eau De Toilette
Insider Monkey Score: 8
Price: $85 for 1.0 o.z
Sailing Day is a unisex eau de toilette that tops off with aquatic scent notes that bring with it marine notes. The notes in the center are Juniper, Iris, Amyl Salicylate, and Rose; the notes in the base are Seaweed, Ambergris, Cedar, and Amberwood; the top notes are Sea Notes, Aldehydes, Coriander, and Red Pepper.
5. Bvlgari Marine Eau De Toilette Spray
Insider Monkey Score: 8
Price: $85 for 1.7 o.z
Aqva Pour Homme Marine is an Aromatic Aquatic perfume for men designed by Bvlgari. Aqva Pour Homme Marine was released in 2008, and Grapefruit, Mandarin Orange, Neroli, and Petitgrain are its top notes; Water Notes, Seaweed, and Rosemary, are the middle notes; and Virginia Cedar and Amber, are the base notes.
