In this article, we will look at the 17 funny email newsletters to sign up for you.
Email Marketing: Exploring Potential
Newsletters have been a pertinent tool in email marketing allowing companies and brands to connect with their audience in a meaningful way. Email marketing is a vast arena with massive potential in the digital age. On December 14, 2023, HubSpot, Inc. (NYSE:HUBS) published a report noting that there are almost four billion daily email users. In 2023, 31% of the marketers were using email marketing. 77% of email marketers noted increased email engagement over twelve months in 2023 and 37% of the brands were planning to increase their email budget by tapping into the unexplored domain.
According to a report by Verified Market Research, the global email marketing industry was valued at $7.01 Billion in 2022. The market is expected to grow at a compound annual growth rate (CAGR) of 16.58% from 2024 to 2030. The email marketing industry has been estimated to reach a valuation of $23.9 Billion by the end of the forecasted period. The success of email marketing depends on sending relevant content to the right audience. The market is moving towards a more customer-centric approach with customized emails. The report suggests that email marketing can deliver a remarkable 4,000% return on investment. Bulk email marketing is a scalable, effective tool for engaging large audiences, essential for promotions, E-commerce, newsletters, and re-marketing.
Region-wise, North America is expected to have the highest compound annual growth rate (CAGR) over the forecasted period. The region has a strong communication and internet infrastructure which has facilitated the use of email on a larger scale. A large number of organizations use emails to connect with their customers and other businesses in the region. North America is, therefore, expected to lead the global market from 2024 to 2030. You check out the 25 Most Popular Email Newsletters in the US in 2024.
Email marketing generally entails sending two or three emails per day. 12% of the email marketers we noted resort to sending weekly emails. Subscriber segmentation was found to be 78% effective, message personalization to be 72% and email automation campaigns to be 71%. However, to get and retain the readers’ attention the email needs to be engaging. Emails with multimedia elements and mobile-friendly emails were found to have the most impact on users. In 2023, the average email open rate of 46 to 50% whereas the click-through rate was only around 2.6 to 3%. Therefore, writing tools such as humor can play a vital role in email marketing and generating a loyal customer base.
The Power of Humor
Humor is a powerful tool when it comes to forming new connections and leaving a long-term impression. Many companies are using humor to connect with their audience. Lemlist is an advanced sales engagement platform and one of the main examples of a brand using comedy to connect with customers and generate leads. Lemlist allows clients to personalize their outreach programs and has been able to combine humor and email newsletters to yield profitable results. On January 17, Lemlist reported that humourous newsletters have played a pertinent role in gaining double-digit reply rates to the various campaigns run by the company. The company has been able to gain 20% month-over-month growth since 2019 because of these funny email newsletters.
Oracle Corp (NYSE:ORCL) is a technology company that provides database software, cloud computing services, and enterprise software products. On June 15, 2022, the company published a report noting that people crave new experiences to make them smile and laugh and rewarded humorous brands with loyalty and repeat purchases. 45% of people haven’t felt true happiness in over two years, with 88% seeking new experiences for joy. A staggering 78% of the respondents were found to be willing to pay a premium for true happiness.
Almost 78% of the people believed that brands should do more to deliver happiness and 91% showed an inclination towards funny brands. The preference for funny brands among Gen Z and Millennials was found to be as high as 94%. Brands using humor see higher loyalty, recommendations, and sales. For instance, 80% of consumers are more likely to buy again from a humorous brand, and 72% would choose it over competitors.
Humor not only grabs the attention of the readers but also retains information in their minds which makes it an especially useful tool for new brands. On November 20, 2023, Forbes reported that Snoop Dogg caused a social media frenzy by declaring he would “give up smoke”. The celebrity is notorious for his smoking habit and the post was able to gain a lot of attraction in a short period. People were commenting and messaging the rapper’s words of affirmation and support for his decision. However, later on, he revealed that this was an advertisement for a smokeless stove. The marketing strategy of using humor to gain audience attention is being used by many brands. Netflix Inc (NASDAQ:NFLX) also uses humor to connect with its audience. The company plays into its general perception of ‘Netflix and Chill’ enabling it to form a more relatable connection with the audience.
BuzzFeed Inc. (NASDAQ:BZFD) is another prominent example of a company using humor to connect with its audience. It is an Internet media company. The company brings personalization to a new level as part of its email newsletter strategy. BuzzFeed Parents Newsletter delivers parenting humor and relatable content that resonates with readers. Instead of covering the most traditional advice mentioned in parenting books found generally, the newsletter discusses parenting challenges and advises in a more relatable and light-hearted manner. The relatable content by the company allows the audience to connect with them in a meaningful manner.
Humor is an undoubtedly important part of forming a connection, be it in real life or with your audience as a brand or a company. Humor has a lasting impression and makes a person come back for more. In a world full of bad news and challenges, a humorous anecdote shared with you in a personalized manner for example through email can be a refreshing change. We have made a list of the most funny email newsletters you need to sign up for.
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Our Methodology
To make our list of funny email newsletters to sign up for, we initially sifted through almost ten sources listing funny newsletters online. We then separated the newsletters mentioned in at least 50% of our sources. The items derived from the mentioned consensus methodology have been listed below.
17 Funny Email Newsletters to Sign Up For
17. Both Are True – Alex Dobrenko`
Both Are True is a popular humor newsletter written by Alex Dobrenko. The author writes a variety of personal essays in a comedic manner. The author delves into several topics including identity as an immigrant and relationship with parents. The unique writing style of the author has allowed thousands of people to connect in a light-hearted yet meaningful way.
16. Samantha Bee – Plan Bee
Samantha Bee’s Plan Bee newsletter is a weekly publication. It is one of the funniest newsletters to sign up for. The authors provide unique insights on a mixture of topics including pop culture and women’s health. The newsletter allows the author and the subscribers to connect in a more personal and informal way.
15. CAFÉ ANNE – Anne Kadet
CAFÉ ANNE is a weekly Substack newsletter created and written by Brooklyn journalist Anne Kadet. The author shares her observations and experiences about life in New York. The newsletter offers both paid and free subscriptions. The paid subscription includes additional newsletters and posts in the mail. You can also check out the 15 Most Expensive Mail Newsletters to Subscribe To.
14. W. Kamau Bell asks “Who’s With Me?”
Who’s With Me is a newsletter written by comedian, author, and television host W. Kamau Bell. It is one of the funniest newsletters to sign up for. The author presents his opinions in a comic way about a variety of topics including pop culture. The newsletter aims to build a community of like-minded individuals.
13. Mark Attwood’s “Diary of a Conspiracy Theorist”
Diary of a Conspiracy Theorist is a newsletter written by Mark Attwood. The author writes mainly about what he sees in the world and puts his quirky twist on things. The newsletter aims to connect the author with others who share similar sentiments about various topics and events taking place around.
12. Seeing Things – Liza Donnelly
Seeing Things is a popular newsletter distributed through Substack. It is one of the funniest newsletters to sign up for. The author shares her opinions and perspectives about life through cartoons and drawings. The creative newsletter also offers paid subscriptions allowing access to additional exclusive content.
11. Respondendo – Laurinha Lero
Respondendo is a popular newsletter written by Laurinha Lero. The author answers questions received from the subscribers in a light-hearted and often humorous manner. The newsletter is distributed via Substack and can be received by email. The newsletter provides the fans of the author’s unique writing style to connect in a more personal way.
10. The Zed Letter – Tyler Zed
The Zed Letter newsletter is a publication on Substack by Tyler Zed. It is one of the funniest newsletters to sign up for. The newsletter aims to keep subscribers up-to-date by delivering all content directly to their inboxes. Several value-packed stories are presented in the newsletter allowing the reader to stay entertained while learning from the experiences of different people.
9. Beyond Parody with Bridget Phetasy
Beyond Parody with Bridget Phetasy is a newsletter that offers a unique blend of humor with more serious topics including politics and current affairs. It provides subscribers with the opportunity to stay up-to-date with news while humorously engaging with them. The engaging writing style of the author has gained massive popularity over time.
8. I Might Be Wrong – Jeff Maurer
I Might Be Wrong is a political comedy newsletter written by Jeff Maurer. It is one of the funniest newsletters to sign up for. The newsletter covers a variety of topics including politics humorously. The author aims to make the reader think from different perspectives and understand different opinions prevalent in the world around them.
7. The Best Friend Experience with Jenny Mollen – JennyMollen
The Best Friend Experience with Jenny Mollen is an interactive Substack newsletter. The newsletter allows the subscribers to interact with the author and form a deeper connection of friendship. The interactive aspect of the newsletter allows subscribers to follow the author on her endeavors while having an immersive experience themselves.
6. Respectful Smartass – Ariana Newhouse
Respectful Smartass is a weekly newsletter written by Ariana Newhouse. It is one of the funniest newsletters to sign up for. The newsletter features a variety of personal essays, satire, and advice on different topics. Both free and paid subscriptions are available for the newsletter. The paid subscription offers a more frequent delivery of the newsletter with additional elements including posts.
5. Escape From Clowntown – E.R. Flynn
Escape From Clowntown is a comedy newsletter and podcast created by E.R. Flynn. The newsletter features weird, funny semi-true tales and comedic flights of fantasy, delivered to subscribers’ inboxes weekly. The newsletter and podcast offer a humorous and twisted take on various topics, with Flynn’s unique style of storytelling and satire.