15 Stocks to Invest in with Steady Dividends

4. NIKE, Inc. (NYSE:NKE)

Upside Potential as of January 20: 21.3%

NIKE, Inc. (NYSE:NKE) is an American footwear and apparel company, based in Oregon. It company that offers products for men, women, and children. The company continues to lead the global sportswear market, holding an impressive 16.4% share, as reported by Euromonitor. This strong position is the result of decades of effective brand-building and exceptional marketing efforts since its establishment in 1964.

NIKE, Inc. (NYSE:NKE) continues to support its global brand through outstanding marketing and storytelling, supported by endorsements from top athletes like LeBron James and Cristiano Ronaldo, along with key partnerships, such as its extended agreement with the NFL to remain the exclusive uniform provider until 2038. The company is also known for its innovative products that attract a broad consumer base.

In fiscal Q2 2025, NIKE, Inc. (NYSE:NKE)  reported mixed results, with revenue at $12.35 billion, reflecting a 7.7% decrease from the same quarter the previous year. Wholesale revenues declined by 3% year-over-year, totaling $6.9 billion. Inventory levels remained steady at $8.0 billion, with higher unit volumes balanced by reduced input costs and changes in the product mix.

Despite these challenges, NIKE, Inc. (NYSE:NKE)’s financial stability remains strong, making it an attractive option for income investors. The company concluded the quarter with $7.9 billion in cash and cash equivalents, a 1% increase from the same period last year. It returned $1.6 billion to shareholders through dividends and share buybacks. With a consistent track record of 23 years of dividend growth, NIKE is one of the best stocks for steady dividends. The company currently offers a quarterly dividend of $0.40 per share, yielding 2.20% as of January 20.

The number of hedge funds tracked by Insider Monkey owning stakes in NIKE, Inc. (NYSE:NKE) at the end of Q3 2024 jumped to 75, from 66 in the previous quarter. These stakes have a collective value of over $5 billion.