15 Stocks That Took a Nosedive in January

11. e.l.f. Beauty, Inc. (NYSE:ELF)

30-day Decline as of February 3, 2025: 25.2%

e.l.f. Beauty, Inc. (NYSE:ELF) is one of the stocks that nosedived in January, declining by more than 25%. The stock had a share price of $125.39 on January 3, which decreased to $93.74 on February 3.

e.l.f. Beauty, Inc. (NYSE:ELF) is a beauty company that is committed to providing clean, vegan, and cruelty-free cosmetics and skin care products. In the past 30 days, the company saw a downward trajectory with declining investor sentiment in the firm.

On January 21, Dara Mohsenian, an analyst at Morgan Stanley, suggested that ELF was growing much slower, as the wildfires have put immense pressure on the beauty industry. The analyst firm has an overweight rating on the stock with a price target of $153.

Similarly, on February 3, Mark Astrachan, an analyst at Stifel, lowered his price target on the firm from $115 to $105, keeping a hold rating on the stock. While the firm has high expectations for the fiscal years 2025 and 2026, the analyst remains cautious of volatility in the US market, especially in sales trends.