In this article, we will look at the 15 states with the most beautiful women in the US. But before that, let us take a look at the global beauty and cosmetic surgery industry.

Trends in the Global Beauty Industry

The beauty industry is one of the most resilient industries across the globe, continuing to grow at an upward trajectory despite turbulent macroeconomic conditions and global economic crises. According to a report by McKinsey and Company, the industry generated around $430 billion in revenue in 2022, including skincare, makeup, fragrance, and haircare sectors. Continuing a solid recovery after a dent in sales due to the COVID-19 pandemic, the beauty industry is anticipated to grow to $580 billion by 2027, with a 6% expected annual growth rate.

This growth rate is slightly higher when compared to other consumer segments, such as footwear, apparel, pet care, eyewear, and food & beverages. The beauty industry as a whole is expected to undergo “premiumization” in the coming years, with the premium beauty segment anticipated to grow at an 8% annual growth rate between 2022 and 2027 as consumers increase their spending in the sector.

Overview of the Cosmetic Surgery Sector

The beauty and cosmetic surgery industries are closely interlinked, with the latter experiencing rapid growth in recent years. According to the Cosmetic Surgery Global Market Report 2024, the industry is expected to grow from a market size of $48.05 billion in 2023 to $53 billion in 2024, at a compound annual growth rate (CAGR) of 10.3%. This growth is largely attributed to the significant role of social media, influencers, and celebrities in promoting such surgical procedures, reshaping beauty standards, and influencing consumer perceptions.

Although inflation and supply chain interruptions due to the Ukraine-Russia conflict pose challenges to the industry, it is still anticipated to reach a market size of $63.66 billion by 2027, growing at a CAGR of 8.2%. Some of the most popular procedures driving the industry include Botox, chemical peel, cosmetic surgeries, cheek lifts, eyelid surgery, dermabrasion, and brow lift. A 2021 study conducted by the American Society of Plastic revealed Botox injections to be the most popular non-invasive cosmetic procedure in 2020, with 4.4 million procedures undertaken in the year.

Estimates by McKinsey and Company project Asia and North America to hold the two largest beauty markets in the coming years, with a 7% and 6% year-over-year growth expected between 2022 and 2027. Africa and the Middle East are also anticipated to emerge as significant regions in the coming decade, with a 12% expected YoY growth rate. This promising outlook for the beauty industry is a testament to its resilience and potential for further expansion. For further insight, you can look at the 15 Biggest Skincare Companies in the US.

Prominent Players in the Global Beauty Industry

Global beauty companies are constantly evolving to match the pace with the ever-changing trends in the industry and resonate with their audience. The use of technology in advancing the industry is becoming a prominent trend, with companies like L’Oréal (EPA:OR) emerging at the forefront. In its commitment to inclusive, personalized, and responsible cosmetic products, the company revealed a portfolio of innovations under its campaign to deliver ‘Beauty for Each, Powered by Beauty Tech.’ The portfolio includes a GenAI-powered personal beauty assistant, a GenAI Beauty Content Lab called CREAITECH, a micro-resurfacing device to provide advanced skincare performance, and an innovative hair dryer functioning on infrared light technology.

The company also introduced a human skin-like technology platform to undertake product testing and advance scientific research. Known as Skin Technology, this advancement was made possible by the intersection of mechanics, biology, and electronics. It mimics real human skin, including skin conditions such as acne, eczema, and the ability to tan and heal. L’Oréal (EPA:OR) is further advancing the technology to elevate product testing standards and produce cruelty-free and effective products. These advancements have earned L’Oréal (EPA:OR) the leading position in Beauty Tech.

L’Oréal (EPA:OR) has also emerged as the first beauty company to measure the environmental footprint of its retail elements by adopting the EcoDesignCloud solution by Eviden. Working towards L’Oréal’s Future sustainability objectives, the solution employs the internally recognized Product Environmental Footprint (PEF) methodology and considers 16 criteria to measure the environmental footprint of promotional and point-of-sale materials throughout their lifecycles. With the start of the Paris 2024 Olympic Games, the company has also emerged as a favorite of players. Several athletes were seen using the brand’s makeup products to maintain their game faces, including concealers, setting spray, and setting powder.

Now that we have an overview of the beauty industry, let’s look at the 15 states with the most beautiful women in the US. For more insight, you can also look at 15 Beauty Treatments That Are Expensive But Totally Worth It and 20 Biggest Cosmetic Brands in the World.

Our Methodology

We conducted a visitor survey through Reddit to compile a list of the 15 states with the most beautiful women in the US. We looked at ten Reddit threads that asked commenters to mention the US states with the most beautiful women. We only chose threads with more than 50 comments and studied more than 500 comments to shortlist the US states with the most recommendations by Reddit users. We then counted the number of upvotes on each comment and chose the top 25 states with the most upvotes. The 15 states with the most beautiful women in the US are arranged in ascending order of the number of upvotes on Reddit.

Note: This list is not exhaustive and does not reflect our opinion. The ranking is solely based on the opinions of mass consumers on Reddit.

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15 States With the Most Beautiful Women in the US

15. Virginia

Number of Reddit Upvotes: 409

Virginia ranks in the 15th spot on our list of the 15 states with the most beautiful women in the US. With 409 upvotes on Reddit, the southeastern US state has a long Atlantic coastline and extends from the Appalachian Mountains to the Chesapeake Bay.

14. North Carolina

Number of Reddit Upvotes: 432

North Carolina holds the 14th spot on our list. Located in the Southeastern and mid-Atlantic regions of the United States, it is bordered by the Atlantic Ocean to the east. North Carolina has 432 upvotes on Reddit.

13. Utah

Number of Reddit Upvotes: 489

Reddit users rank Utah 13th on our list of the US states with the most beautiful women. This landlocked state is located in the Mountain West subregion in the country’s western wing. It is famous for Bryce Canon National Park, Arches National Park, and Zion National Park.

12. Maryland

Number of Reddit Upvotes: 504

Maryland is a mid-Atlantic US state known for its large number of water bodies and coastlines on the Atlantic Ocean and Chesapeake Bay. It has a population of 6.165 million people as of 2022, and ranks in the 12th spot on our list with 504 Reddit upvotes.

11. Nebraska

Number of Reddit Upvotes: 519

Nicknamed the Cornhusker State, Nebraska ranks 11th on our list of the 15 states with the most beautiful women in the US. The midwestern state stretches across the soaring Sandhills and prairies of the Great Plains, with each of its unique regions offering distinct experiences. Nebraska has 519 Reddit upvotes.

10. Arizona

Number of Reddit Upvotes: 532

The landlocked state of Arizona is located in the southwestern region of the United States and is most famous for the Grand Canyon National Park and Saguaro National Park, built to safeguard the Sonoran Desert filled with cacti. Arizona has 532 upvotes on Reddit, ranking it tenth on our list of the 15 states with the most beautiful women in the US.

9. Washington

Number of Reddit Upvotes: 543

Washington is considered one of the most fashionable states in the US, with its residents’ distinct, elegant style. Reddit users rank the state ninth on our list of the 15 states with the most beautiful women in the US. Washington has 543 upvotes on Reddit and is located on the westernmost wing of the Pacific Northwest region of the United States.

8. Georgia

Number of Reddit Upvotes: 565

With 565 upvotes on Reddit, Georgia ranks eighth on our list of the 15 states with the most beautiful women in the US. The southeastern state has a terrain dotted with farmlands, mountains, and coastal beaches. As of 2022, its population was 10.91 million, making it the eighth most populated state in the country.

7. Texas

Number of Reddit Upvotes: 587

Texas is the second largest state in the US by area and has a population of 30.03 million people as of 2022, making it the most populous state in the South Central region of the country. It has 58 upvotes on Reddit, with users voting in favor of the uniqueness of the beauty of Texan women.

6. Colorado

Number of Reddit Upvotes: 593

Colorado is a US state with a diverse landscape marked by snowy Rocky Mountains, river canyons, and dry desert. Located in the western United States, it also houses Rocky Mountain National Park, which protects the region’s natural beauty. Colorado ranks sixth on our list with 593 Reddit upvotes.

5. Minnesota

Number of Reddit Upvotes: 609

The midwestern state of Minnesota borders Canada. It not only touches Lake Superior, which is the largest of the Great Lakes, but is also home to more than 10,000 lakes. With a population of 5.717 million people, the state ranks in the fifth spot on our list.