15 Most Successful Celebrity Beauty Companies in the World

4. Rare Beauty

No. of Social Media Followers: 7.5 million 

Rare Beauty was founded by American artist Selena Gomez. Since its founding in February 2019, the company has fulfilled expectations and earned a net worth of $2 billion. Sales of blush alone brought in almost $70 million for the company. A few of the well-liked Rare Beauty items include the 48 weightless foundation tones, the 10 soft matte lipstick shades, the 13 liquid blushes, and the 7 soft pinch-tinted lip oil shades.