15 Most Loved Brands in the US

2. Samsung

Insider Monkey Score: 3

Samsung Electronics is one of the world’s top technology companies, producing a wide range of products from smartphones to tablets, displays to semiconductors. Founded in 1969, Samsung Electronics has grown into an international business. In 2023, the company’s sales were approximately $195 billion, with mobile communications being the most profitable segment. Indeed, Samsung holds a global leadership position in the smartphone market, with a market share exceeding 20% in 2024. The company offers a variety of models, with the Galaxy S family being particularly popular among consumers over the years. While competing with Apple in the US smartphone market has been challenging, especially in 2023 when Apple surpassed Samsung in smartphone shipments for the first time, Samsung regained its leadership position by early 2024. Buyers prefer Samsung primarily for its high build quality and warranty support.