15 Most Loved Brands in the US

5. M&Ms

Insider Monkey Score: 3

Do people really need an explanation for why they adore M&Ms so much? Chocolate with a sugar coating, crushed peanuts inside, and vibrant colors are unquestionably among the most popular features. Perhaps the simplest answer lies in their humorous commercials. M&M’s, the colorful button-shaped chocolates, have cultivated their own fan base in the world of marketing with their entertaining advertising. The candy was created in the United States in 1941, and M&M’s have been distributed in over 100 countries since 2003. In 2017, M&M’s was the top-selling chocolate candy brand in the United States, with sales exceeding $688.7 million and surely one of the the 15 most loved brands in the US. By the third quarter of 2022, M&M’s remained the most popular candy brand in the United States, with approximately 79% of respondents expressing a favorable opinion of the brand.