15 Interactive Newsletter Ideas That Will Drive Your Click-through Rates

4 – Include an Interactive Game 

When you can include a video GIF and scratchable coupon code, nothing is stopping you from including an interactive game. However,  the game should have relevance to your website or the content of your newsletter. We talked about including personality test quizzes for self-help blogs. You can use interactive games in the same way. Many games, for example, are essentially personality tests. Some games can even measure the IQ level of the player. Self-help blogs can use both these types of games to suggest their articles. Other websites, such as a clothing e-commerce store, can include a makeover game including their products.