15 Interactive Newsletter Ideas That Will Drive Your Click-through Rates

5 – Include a GIF 

GIFs can be entertaining and informative, depending on their use. It is not always feasible to include video content in your newsletter, which is where gifs can come in handy. You can also combine gifs with several ideas above. For example, you can include GIFs with a personal touch by including a ‘happy birthday’ GIF for your readers on their birthdays. You can also use GIFs as infographics to display useful information. GIFs can also be used to showcase your products. Many shoe brands, for example, use GIFs to display their shoes rotating. Finally, you can use GIFs for the simple purpose of invoking a laugh.