15 Interactive Newsletter Ideas That Will Drive Your Click-through Rates

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6 – Add a Personal Touch 

Adding a personal touch is one of the best ways to make your readers feel exclusive. A simple way to achieve this is by addressing them by their names. However, it is also quite easy to go a step further and make your readers feel like you care for them. For example, you can congratulate them on their birthdays.

If you combine personal touch with interactiveness, it will surely drive your click-through rates. For example, If you are an e-commerce website, you can include a gift in the form of a coupon for your readers on their birthdays. You can also offer these gifts on other occasions, such as Christmas or Thanksgiving.

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