15 Interactive Newsletter Ideas That Will Drive Your Click-through Rates

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7 – Include Video Content 

Your newsletter does not have to be all words. You can include videos that are more likely to grab and maintain the attention of your readers. An interesting way is to incorporate explainer videos about a particular concept you are trying to explain. Then, you can link to an article that delves into the concept in much more detail.

If you have an e-commerce website, you can also include video testimonials of your customers in your email to increase the sales of that particular product.

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