15 Interactive Newsletter Ideas That Will Drive Your Click-through Rates

Page 2 of 10

9 – Use Accordions 

An easy way to increase attention span and engagement in your newsletter is to include accordions. Sometimes, too much text can discourage your reader from even going through the newsletter, let alone clicking on the desired link. However, when sorted in an accordion form, the newsletter becomes more readable and it is easier to focus on the information. This also means that when using an accordion, you can include more text in your newsletter than you normally would.

Page 2 of 10