5. Jeffree Star – $18 million:
The American makeup artist, entrepreneur, and musician became famous since the era of MySpace. In 2006, Jeffree started his YouTube channel posting make up tutorials and vlogs, to this date the channel has over 11 million subscribers. The versatile influencer was able to create a brand out of his name. He co-founded Jeffree Star Cosmetics a cruelty-free cosmetic line which is claimed to sell out millions of units in a few days, which makes him as well one the richest beauty YouTubers of 2018.