15 Best Stocks to Buy During Recession

8. The Coca-Cola Company (NYSE:KO)

Number of Hedge Fund Holders: 81

The Coca-Cola Company (NYSE:KO) is engaged in manufacturing and selling various non-alcoholic beverages. Morningstar expects its brand portfolio to support pricing power and close retailer relations, along with scale benefits due to a massive global system, to reinforce its competitive position in the broader non-alcoholic beverages segment and fuel excess investment returns. The Coca-Cola Company (NYSE:KO)’s powerful brand portfolio and marketing prowess offer a healthy foundation for long-term future growth.

The company’s robust brand equity enables it to fetch premium pricing and maintain customer loyalty. Furthermore, The Coca-Cola Company (NYSE:KO)’s marketing efficiency, fueled by the scale, allows it to effectively promote new products and enter new markets. This can help drive sales growth and market share gains throughout its diverse beverage portfolio. The Coca-Cola Company (NYSE:KO)’s global scale, together with local-market expertise, uniquely places it to capture the vast opportunities ahead.

The Coca-Cola Company (NYSE:KO), along with its bottling partners, has been exemplifying leadership in revenue growth management (RGM) through providing relevant global and local brands across packages at the right price points to address consumer needs. The returnable glass bottles provide a unique competitive advantage, possessing an expansive footprint throughout over 110 countries and, in 2024, added 1.6 billion unit cases to total company volume performance, delivering a growth rate surpassing the total company volume growth.