15 Best Stocks to Buy During Recession

9. The Procter & Gamble Company (NYSE:PG)

Number of Hedge Fund Holders: 79

The Procter & Gamble Company (NYSE:PG) is engaged in the provision of branded consumer packaged goods. TD Cowen analyst Robert Moskow maintained the bullish stance on the company’s stock, giving a “Buy” rating. The analyst has highlighted the company’s resilience in maintaining a premium strategy, which remains effective even as consumer spending shifts in the critical markets such as the US and Europe. This approach enabled The Procter & Gamble Company (NYSE:PG) to withstand market pressures better than some competitors.

Furthermore, the analyst has lauded the management’s commitment to brand growth via innovation and media support, despite a volatile environment dominated by tariff uncertainties. While acknowledging the difficulties due to potential tariff impacts and fluctuating consumer confidence, the analyst is encouraged by The Procter & Gamble Company (NYSE:PG)’s strategic investments and cost management efforts. Such initiatives, together with anticipations of a relatively stable cost of goods sold because of productivity gains and deflation in certain inputs, aid an optimistic outlook. Elsewhere, Evercore ISI is also optimistic about the company’s stock, emphasizing strategic persistence amidst economic pressures. By leveraging its research and development capabilities, The Procter & Gamble Company (NYSE:PG) can capture new market segments and reinvigorate its existing product lines.