4. Tenugui
We are continuing our list of best Japanese souvenirs you should buy in Tokyo with Tenugui, that is a very cute souvenir you can get for all your friends. It’s a small Japanese hand towel featuring different colorful patterns which are simply adorable. They are very popular as decorations and souvenirs. Considering that they are small and easily foldable, it’s a perfect souvenir to buy when in Tokyo.