15 Best Big Tech Stocks to Buy According to Analysts

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8. Intuit Inc. (NASDAQ:INTU)

Upside Potential: 25%

Number of hedge funds: 87

Intuit Inc. (NASDAQ:INTU) is a financial software company known for its flagship products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp. The company offers a wide range of solutions for individuals, small and mid-market businesses, and accountant professionals, focusing on simplifying financial management, compliance, and tax preparation.

Intuit’s software solutions are designed to boost productivity, streamline financial processes, and deliver valuable insights through data analytics. With a strong emphasis on innovation, Intuit incorporates artificial intelligence into its products to enhance user experience, build trust, and improve operational efficiency. The company is well-positioned to capitalize on the rising demand for digital financial solutions, driven by the increasing complexity of personal and business finances. Intuit’s products are anticipated to grow significantly as more consumers and businesses adopt digital tools for financial management.

In December 2024, Intuit Inc. (NASDAQ:INTU) and Amazon (NASDAQ:AMZN) announced a long-term strategic alliance aimed at empowering millions of Amazon sellers. This partnership will enable these sellers to manage their finances better, ensure compliance, secure funding, and expand their businesses. Under this collaboration, Intuit’s QuickBooks platform will become Amazon’s preferred financial management solution, fully integrated within Amazon Seller Central, where Amazon sellers oversee their operations. Both companies will begin rolling out these capabilities in mid-2025. Commenting on this partnership, Intuit’s CEO, Sasan Goodarzi, stated:

“We know businesses that use Intuit’s QuickBooks platform have a nearly 20-point higher success rate than those who don’t. We’re proud to partner with Amazon to bring the benefits of our AI-driven expert platform to help sellers boost their revenue and profitability, save time, and grow with confidence.”

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