15 Best Big Tech Stocks to Buy According to Analysts

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5. Adobe Inc. (NASDAQ:ADBE)

Upside Potential: 42%

Number of hedge funds: 123

Adobe Inc. (NASDAQ:ADBE) is a premier software company recognized for its creative and digital marketing solutions. The company provides a comprehensive suite of products, including Adobe Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud, which cater to a wide array of customers from individual creatives to large enterprises. Adobe’s software solutions are essential for content creation, digital marketing, and document management, establishing it as a key player in the digital transformation arena.

Adobe Inc. (NASDAQ:ADBE) is well-positioned to take advantage of the rising demand for digital content creation and marketing solutions, driven by the growing importance of online presence for businesses. The company’s subscription-based model offers a stable and recurring revenue stream, contributing to its strong financial performance. The total addressable market for its solutions is expected to expand significantly as more businesses adopt digital tools for marketing and content creation.

During a December 2024 appearance on CNBC, Derek Yan, Senior Investment Strategist at KraneShares, stated that AI integration in Adobe Inc. (NASDAQ:ADBE) products will be a future game changer for the company. He mentioned that customers can now learn its complex software/tools much quicker using AI agents, and with the company’s ‘Adopt first, monetize later’ strategy, monetization will gradually ramp up. On January 15, 2025, Exane BNP Paribas upgraded Adobe Inc. (NASDAQ:ADBE) to Neutral from Underperform with a $425 price target, seeing an improved risk/reward at current levels. The firm also believes that the shares may find near-term support as management addresses near-term concerns.

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