15 Best Advertising Stocks to Buy According to Hedge Funds

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10) Innovid Corp. (NYSE:CTV)

Number of Hedge Fund Holders: 11

Innovid Corp. (NYSE:CTV) is a technology company that delivers video advertising solutions. It provides a cloud-based platform to create, deliver, and measure video ads across various digital channels.

Innovid Corp. (NYSE:CTV)’s long-term revenue growth strategy centers around capturing a share of the traditional linear TV budgets transitioning to CTV and expanding its product offerings to cater to the evolving needs of advertisers. One critical element of the company’s strategy is its Harmony Initiative, rolled out in April 2024. This suite of products, which consists of Harmony Frequency, targets to enhance CTV ad spend efficiency and performance.

This initiative leverages Innovid Corp. (NYSE:CTV)’s unique position as an independent ad server, enabling it to provide differentiated products that address specific needs in the CTV advertising ecosystem. Wall Street analysts believe that the Harmony Initiative will be a potential catalyst for accelerating Innovid Corp. (NYSE:CTV)’s revenue growth towards its long-term target of more than 20%.

Innovid Corp. (NYSE:CTV)’s ability to roll out such products stems from its comprehensive view of advertiser impressions throughout various platforms, a competitive advantage setting the company apart in the sector.  Furthermore, introducing ad-supported tiers by major streaming platforms, like Amazon Prime Video, should contribute to an expansion of CTV inventory. This represents a substantial opportunity for growth. With live sports content moving to streaming services, Innovid Corp. (NYSE:CTV) will gain from increased demand for advanced advertising solutions in this high-value segment.

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