15 Best Advertising Stocks to Buy According to Hedge Funds

2) The Interpublic Group of Companies, Inc. (NYSE:IPG)

 Number of Hedge Fund Holders: 25

The Interpublic Group of Companies, Inc. (NYSE:IPG) offers advertising and marketing services.

The Interpublic Group of Companies, Inc. (NYSE:IPG)’s stock has been on analysts’ radar as they believe that the impact of significant account losses might weigh on the company’s future performance. The account losses, which include the loss of Amazon’s media account, might create a headwind on revenue and margins. Furthermore, losses of creative revenues from Pfizer and GM are likely to impact the company’s 2025 performance.

However, industry experts opine that The Interpublic Group of Companies, Inc. (NYSE:IPG) is now well-placed to turn tides and might now witness a revival. This is because of its focus on several strategic initiatives targeting to improve its competitive position and fuel future growth. The company continues to emphasize key areas like Retail Media, Data, Generative AI (GenAI), mergers and acquisitions (M&A), and production improvements.

The retail media sector continues to rapidly expand, with retailers developing their own advertising platforms, providing The Interpublic Group of Companies, Inc. (NYSE:IPG) a chance to capture a growing market. By developing expertise in this area, the company will be well-placed in a high-growth segment of the advertising industry. Likewise, the integration of GenAI technologies into service offerings will enhance the efficiency and effectiveness of its creative output and provide more sophisticated data-driven insights to clients.