15 Best Advertising Stocks to Buy According to Hedge Funds

3) Criteo S.A. (NASDAQ:CRTO)

Number of Hedge Fund Holders: 21

Criteo S.A. (NASDAQ:CRTO) offers marketing and monetization services on the open Internet in North and South America and internationally.

The company’s platform allows retailers to monetize their digital properties effectively while giving advertisers access to valuable consumer data and targeting capabilities. Wall Street analysts believe that Criteo S.A. (NASDAQ:CRTO)’s unique dataset and capabilities are expected to drive future growth. The company’s vast dataset, including insights from over $950 billion in annual e-commerce sales, offers a significant competitive advantage in the digital advertising space. This rich data repository allows Criteo S.A. (NASDAQ:CRTO) to provide highly targeted and effective advertising solutions, potentially resulting in increased returns on investment for its clients.

The company’s AI-driven tools and deep targeting experience further improve its ability to leverage this dataset effectively. With the evolution of privacy regulations and phasing out of third-party cookies, Criteo S.A. (NASDAQ:CRTO)’s first-party data and advanced targeting capabilities should become increasingly valuable to advertisers who seek effective ways to reach their target audiences.

As per Wall Street, Criteo S.A. (NASDAQ:CRTO)’s unique dataset and nascent opportunities in social media advertising are expected to act as positive drivers for future growth.

ClearBridge Investments, an investment management company, released its Q2 2024 investor letter. Here is what the fund said:

“New positions in the quarter were from a variety of sectors. Criteo S.A. (NASDAQ:CRTO), in the communication services sector, provides digital advertising technologies that help drive clients’ e-commerce businesses. While the company was previously reliant on third-party cookies to help optimize its products, management has spent the past five years pivoting away from this technology and focusing on building a leading presence in the burgeoning retail media space. We believe this transformation has reached a tipping point, and that the inherent growth opportunities in this new end market represent a higher growth rate then is currently reflected in the company’s valuation.”