15 AI News Updates That Broke The Internet

10. Zeta Global Holdings Corp. (NYSE:ZETA)

Number of Hedge Fund Holders: 31

Zeta Global Holdings Corp. (NYSE:ZETA) is an AI-powered marketing cloud company that’s leveraging AI and trillions of customer signals to help companies acquire, grow, and retain customers more efficiently. On December 4^th, Zeta announced record engagement on its Zeta Marketing Platform, its cloud-based and AI-powered system, during the Cyber Five shopping period spanning Thanksgiving to Cyber Monday.

Usage on the platform surged 108% year-over-year, with more and more brands relying on Zeta to deliver personalized messages for better results during the shorter holiday season. Even though the Thanksgiving shopping period is over, a Zeta survey notes that many customers are only beginning their holiday season. The survey of 6,000 consumers discovered that 53% of shoppers plan to start their holiday purchases in December—an 8% upsurge from last year. In turn, Zeta expects strong demand for its tools that will help marketers achieve ROI-driven digital marketing throughout the remainder of the season.

“With the holiday season being five days shorter, marketers are under increasing pressure to execute strategies that drive both value and high-impact results. The Zeta Marketing Platform continues to empower brands to engage high-intent shoppers where they want to be reached, delivering exceptional efficiency and more effective outcomes during the most critical shopping days of the year.”

-David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global.