15 AI News That Broke The Internet

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7. Twilio Inc. (NYSE:TWLO)

Number of Hedge Fund Holders: 52

Twilio Inc. (NYSE:TWLO) is a leading cloud communications platform-as-a-service (CPaaS) company that’s integrating artificial intelligence via tools like Twilio Segment and Twilio Flex for enhancing customer engagement and data insights. On December 2nd, Twilio Inc. (NYSE:TWLO) announced the public beta availability of Linked Audiences in the Twilio Segment for Amazon Redshift. Linked Audiences assists marketers in creating targeted audiences without the need for SQL knowledge or team support.

The integration between AWS and Twilio will allow customers to build audiences, enhance their customer profiles, and grow personalization at scale. Marketers will be able to access customer data in Redshift without coding skills, helping them create targeted campaigns easily and effectively.

“With Linked Audiences, Amazon Redshift users can now create dynamic, context rich audiences that will drive effective personalized marketing campaigns that can increase engagement. This builds on our existing Segment and AWS product integrations and enables data teams the ability to link Segment unified profiles to critical business entity data that lives in the Redshift warehouse. Our data graph provides technical marketers with a rich view of the customer that can be used to send dynamic audience payloads that power impactful personalized campaigns in downstream systems.”

– Thomas Wyatt, President of Twilio Segment.

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