13G Filing: Lyon Street Capital and Health Insurance Innovations Inc. (HIIQ)

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Item 1.

(a) Name of Issuer

Health Insurance Innovations, Inc.

(b) Address of Issuer’s Principal
Executive Offices

15438 North Florida Avenue, Suite 201, Tampa, Florida 33613

Item 2.

(a) The names of the persons filing this statement are:

Brian Freckmann
Lyon Street Capital, LLC (“Lyon St.”)
Lyon Street Investors, LP (“LSI”)
Lyon Street Qualified Investors, LP (“LSQI”)
(collectively, the “Filers”).
(b) The principal business office of the Filers is located at:

275 Sacramento Street 8th Floor, San Francisco, CA 94111
(c) For citizenship of Filers, see Item 4 of the cover sheet for each Filer.
(d) This statement relates to shares of Common Stock of the Issuer (the “Stock”).
(e)

The CUSIP number of the Issuer is: 42225K106

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