13G Filing: Cannell Capital and Health Insurance Innovations Inc. (HIIQ)

a)

Name of Issuer

Health Insurance Innovations, Inc.

b)

Address of issuer’s principal executive offices:

15438 N. Florida Avenue

Suite 201

Tampa, FL 33613

a)

Name of person filing:

Cannell Capital LLC

b)

Address or principal business office or, if none, residence:

245 Meriwether Circle

Alta, WY 83414

c)

Citizenship:

Wyoming, USA

d)

Title of class of securities:

Class A Common Stock

e)

CUSIP No.:

42225K106

(a)

Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o).

(b)

Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c).

(c)

Insurance company as defined in section 3(a)(19) of the Act(15 U.S.C. 78c).

(d)

An Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C 80a-8).

(e)

An investment adviser in accordance with Section §240.13d-1(b)(1)(ii)(E).

(f)

An Employee benefit plan or endowment fund in accordance with Section §240.13d-1(b)(1)(ii)(F).

(g)

A Parent holding company or control person in accordance with Section §240.13d-1(b)(1)(ii)(G).

(h)

A Savings association as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813).

(i)

A Church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act (15 U.S.C. 80a-3).

(j)

A non-U.S. institution in accordance with Section §240.13d-1(b)(1)(ii)(J).

(k)

Group, in accordance with Section §240.13d-1(b)(1)(ii)(J).