13D Filing: Sports Direct International Plc and Iconix Brand Group Inc. (NASDAQ:ICON)

The following constitutes Amendment No. 8 (“Amendment
No. 8”) to the Schedule 13D filed by the undersigned on January 5, 2016 as amended by Amendment No. 1 thereto filed
on January 13, 2016, Amendment No. 2 thereto filed on January 21, 2016, Amendment No. 3 thereto filed on August 11, 2016, Amendment
No. 4 thereto filed on August 23, 2016, Amendment No. 5 thereto filed on November 15, 2016, Amendment No. 6 thereto filed on January
17, 2017 and Amendment No. 7 thereto filed on March 3, 2017 (the “Schedule 13D”). This Amendment No. 8 amends
the Schedule 13D as specifically set forth.

Item 5. Interest in Securities of the
Issuer

Item 5 of the Schedule 13D is hereby amended and restated in
its entirety as follows:

(a) The Reporting Person has an indirect economic interest in
6,357,580 Shares, representing an 11.16% economic interest in the Shares. Such interest is held through the CFDs with Monecor (London)
Limited, trading as ETX Capital, (“ETX Capital”) listed in paragraph (c) of this Item 5.

(b) Pursuant to the CFDs, the Reporting Person does not have
the power to vote or direct the vote, or power to dispose or direct the disposition, of any of the Shares and, accordingly, beneficial
ownership is disclaimed pursuant to Rules 13d-4 and 16a-1(a)(4) for Section 13(d) and Section 16(a) purposes.

(c) The following table lists each of the purchases and sales
by the Reporting Person of CFDs in respect of the Shares during the past 60 days. Each of these CFDs were entered into with ETX
Capital and provide that the parties will exchange the difference in the value of the Shares at the time at which the contract
is agreed and the time at which it is closed. There were no other transactions effected by the Reporting Person in the Shares or
other indirect interests in the Shares during this period.