13 Best NASDAQ Stocks to Buy So Far in 2025

10. Adobe Inc. (NASDAQ:ADBE)

Number of Hedge Fund Holders: 117

Adobe Inc. (NASDAQ:ADBE) is a tech company that operates through 3 segments: Digital Media, Digital Experience, and Publishing and Advertising. The Digital Media segment helps create, publish, and promote content. The Digital Experience segment helps create, manage, and monetize customer experiences from analytics to commerce. The Publishing and Advertising segment offers e-learning solutions and Adobe Advertising offerings.

The company’s family of GenAI models is referred to as Firefly and it’s integrated across the company’s platforms for performing tasks like making videos from text prompts or just creating simple images. In FQ1 2025, the users generated more than 20 billion assets using Firefly. The Firefly application is also seeing strong user engagement with around 90% of pain users using it for video generation purposes. The company has since introduced several Firefly subscription plans (Standard, Pro, and Premium) to monetize this demand.

Adobe Inc.’s (NASDAQ:ADBE) AI-powered creative tools are rapidly being adopted, with Photoshop GenAI monthly users being around 35% while Lightroom GenAI users being at 30% in the company’s overall Creative Cloud segment. The company is now focused on making Firefly a unified platform for creative production. The enterprise adoption of Firefly services and Custom Models is also improving.

Polen Focus Growth Strategy stated the following regarding Adobe Inc. (NASDAQ:ADBE) in its Q3 2024 investor letter:

“We added to several existing positions in the quarter including Adobe Inc. (NASDAQ:ADBE), Workday, Shopify, MSCI, and Paycom Software. We feel Adobe is poised for re-accelerating revenue and earnings growth partially due to the monetization of its Firefly GenAI product embedded in its creative software.”