13 Best Big Data Stocks to Buy According to Analysts

4. Zebra Technologies Corporation(NASDAQ:ZBRA)

Upside Potential: 72.27%

Number of Hedge Fund Holders: 45

Zebra Technologies Corporation (NASDAQ:ZBRA) specializes in providing solutions that enable businesses to capture, analyze, and act on data in real time. While it is primarily known for its products in the areas of barcode printing, RFID technology, and asset tracking, it has increasingly become a leader in IOT and data-driven solutions, which are integral to the big data ecosystem. Zebra’s products, like barcode scanners and RFID readers, among others, are used to collect vast amounts of real-time data from assets, products, and people. Zebra offers analytics and software solutions that process and analyze the data collected from its devices.

Zebra Technologies Corporation (NASDAQ:ZBRA) delivered strong Q4 2024 results with sales surpassing $1.3 billion, a 32% year-over-year increase. The growth was driven by a recovery in demand across product categories, with retail sector spending particularly strong. The company sees AI as a significant opportunity, particularly for empowering frontline workers. The company collects data at the frontline, which feeds AI models, and integrates AI in various solutions, like machine vision and optical character recognition. It has also demonstrated generative AI capabilities, such as its AI suite for mobile computing and Zebra Companions, a digital assistant for frontline workers. This AI integration is likely to drive premium hardware sales, market share, and recurring software revenues, according to the company.