Get more and more sales using these 12 tips for successfully selling on Etsy. Etsy has become very popular in recent years and more and more people are signing up to sell products. The website itself has a very generous amount of visitors and it’s no surprise that people are now flocking in. Many have discovered how much some of the stores there are earning. While popularity may be good and all, it also means much more competition and you have to have a bit of strategizing and research to make sure that you come out on top out of the many stores on the website.
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Etsy itself has recognized this growth and expanded its repertoire. From formerly selling only handmade materials the website has expanded into crafting, mass production, customized products and stores there are acting much like most online stores we see today. You’ll, however, notice that there is a trend among the most popular stores if you check our list of 10 Most Successful Etsy Shops in 2015. The location is also one significant factor as buyers take into account your geographical location and think about the costs of shipping, delivery, taxes, etc.
This list is not ranked by any significant factor as there is nothing that can be truly comparable for each of the tips listed here. You may try to use all of them or incorporate a few and mix your own style and branding. It all depends on your preference. Let’s find out more about what to do with these 12 tips for successfully selling on Etsy:
12. Photography Improvement
With clients and customers being unable to see the product first-hand it’s important to make sure your products stand out from the rest. Read a few tips online on how to improve the quality of shots for objects and invest in a good camera or a photographer for your wares. People searching online really take into account what the object looks like in the picture.
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11. Price Research
You’ll find yourself in quite a bit of trouble if you don’t do your research on pricing. Pricing on Etsy may not be necessarily similar to the prices of stores you’ll often see. As such, you better check a few stores first and relate them to how you can price and earn from your own store. Overpricing or under-pricing may end up costing you a lot.
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10. Have a Market
Much like any other product out in the market today you must know what kind of people you are selling to. It’s good to know what the general market is for buyers on Etsy and use that to your advantage. Armed with this knowledge you can improve the products you are selling as you’re aiming for more potential customers.
9. SEO
SEO is important for anyone who wants to stand out in today’s vast online world. Knowing what words to put in your store and how to construct them can set you apart from others. It’s good to know that you appear first among people’s search lists.
8. Social Media
If you don’t have a social media outlet for your online store then you should consider making one now. Popular social media websites like Twitter and Facebook have a lot of active users and your presence in these places increases your store’s popularity as well as increases potential customers.
7. Sell Yourself
In this tight and competitive online realm you have to learn how to give yourself more exposure and sell/advertise yourself. There are many ways to do this but one good way to promote your products is to network. Have other people promote your products and interact with other businesses. You can even try your hand at guest posting or blogging.
6. Cohesion
Make sure that each of the products you are selling match with one another. Imagine going to one store or stall and seeing how all the products in there somehow match. You have to set that goal for your online store as well.
There are more ways to improve your sales as we continue this list of 12 tips for successfully selling on Etsy.
5. Set Goals
Make sure to give yourself milestones on what you want to achieve so you can focus on attaining them one at a time. Also be sure to set a realistic and achievable goals so you won’t get frustrated trying to go after them.
4. Prepare in Advance
Stock up and prepare all the essential items you’ll need to set up the store prior to opening. This will help you manage time more effectively when something arises that needs your attention.
3. Use a Catchy Name
Sometimes what gets the buyers attention is a good catchy name. You may also want to consider the words that are being searched a lot in these types of websites and try to incorporate them into your store’s name.
2. Involve Yourself
With websites like this it pays to get your name out there into the community. You can participate in forums and provide feedback to others. People will notice and will even return the favor.
1. Offer Deals
One thing that most of the top shops have on Etsy is constant deals. People always want to buy things for a lower price and by giving out deals and sales, people are more inclined to buy and spend at your store. Use this to your advantage.
This has been the list of 12 tips for successfully selling on Etsy. Apply these now and see the difference for yourselves.
