12 Stocks Under $5 With Biggest Upside Potential

8. Getty Images Holdings, Inc. (NYSE:GETY)

Upside Potential: 104.00%

Stock Price as of January 17: $2.75

Number of Hedge Fund Investors: 4

Getty Images Holdings, Inc. (NYSE:GETY) is a global provider of premium visual content and services, offering a vast collection of high-quality images, videos, and other media assets to businesses, media organizations, and creative professionals worldwide. The company serves a diverse range of industries including advertising, media, entertainment, and corporate communications. The company operates through three main brands: Getty Images, iStock, and Unsplash+, each catering to different segments of the market.

Getty Images Holdings, Inc. (NYSE:GETY) has made significant strides in growing its subscription business, which accounted for more than 50% of its total revenue in Q3. The company has seen 9 consecutive quarters of high-double-digit growth in annual subscriber count, adding 96,000 active annual subscribers to reach 298,000, a 48% increase over the comparable LTM period. This growth is driven by the success of its e-commerce offerings, particularly iStock and Unsplash+. These platforms have been instrumental in attracting new customers from targeted growth markets in EMEA, APAC, and the Americas, contributing to the company’s geographic expansion strategy.

Getty Images Holdings, Inc. (NYSE:GETY) is now focusing on cross-selling its Custom Content offering, where brands such as Citi, Mitsubishi Motors, HSBC, Asahi, and 3M have trusted the company to produce product and brand-specific content. These custom Content projects not only generate significant revenue but also deepen customer relationships and open new opportunities for upselling and cross-selling. Additionally, the company is leveraging its unique historical archive to create commercials for global brands, such as Prime Video. Furthermore, Getty Images Holdings, Inc. (NYSE:GETY) has partnered with Sony Pictures on an activation for the Venom series, to fine-tune its high-quality generative AI model to support the Venomize My Pet promotional campaign.