12 Stocks on Jim Cramer’s Radar

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4. e.l.f. Beauty, Inc. (NYSE:ELF)

Number of Hedge Fund Holders: 40

A caller mentioned e.l.f. Beauty, Inc. (NYSE:ELF) stock inching down recently amid concerns about tariffs on China and Cramer replied:

“Yeah, well it’s gonna report… They make this stuff in China is real bad and it’s gonna hurt the profit margin and we got to hear what they’re gonna have to say. I have to tell you, I’m very uncomfortable buying something that is all sourced in China given the fact that we don’t know what the president’s going to do if China doesn’t play ball.”

e.l.f. Beauty (NYSE:ELF) is a well-known company in the cosmetics sector, offering a wide variety of beauty and skincare products across multiple brands, such as e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare. Previously, Cramer noted the stock’s decline in October 2024 as he remarked:

“Well, remember, this is a very tough situation because all of cosmetics are in a downturn that is so staggering that it caught everybody by surprise, especially Fabrizio Freda at Estee Lauder. I think Estee Lauder is not as good as E.l.f, but I recognize that this group is in the doldrums. I don’t want to make a single call on a group decline. I do think that when they come back, this one will come back faster than all of them.”

Since then, e.l.f. Beauty (NYSE:ELF) stock is down over 18%.

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