12 Most Undervalued Retail Stocks To Buy According to Analysts

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2. J. Jill, Inc. (NYSE:JILL)

Forward P/E: 7.66

Analyst Upside: 53.12%

J. Jill, Inc. (NYSE:JILL) is a national lifestyle brand retailer that offers apparel, footwear, and accessories through two categories: its e-commerce platform and catalog and its retail stores. The company is popular among consumers because of the range of sizes it offers, ranging from normal and extra small to 2X in stores and 4X online.

Despite the company’s dresses being on a strong popularity trend for two years, its core bottoms programs and sweaters took the lead in fiscal Q2 2024. Its cardigan assortment was especially popular. Its more fashion-forward crochet and open-stitch detailed sweaters are also attracting public attention.

J. Jill, Inc. (NYSE:JILL) is taking appropriate action to move products in season in accordance with its disciplined operating model. It is undertaking the ECOVERO fabric launch in support of its initiatives to leverage sustainable fabrications. In addition, its fiscal Q2 2024 earnings reported an ongoing welcome to fall with its new collections of corduroy offerings, sweaters, and trend-rate palettes for the season.

Although the company is seeing softness in retail traffic, it is on track with its strategic priorities, such as its plans for new store openings for the end of 2024. Most of the company’s new store openings are planned in markets with a strong customer base, and are thus expected to not only drive retail sales but also boost omnichannel file growth for the company.

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