12 Most Popular Dating Sites and Apps in the US

Published on February 6, 2024 at 9:50 am by Maleha Afzal in Business, Industries, Lists, News

In this article, we will take a look at the 12 most popular dating sites and apps in the US. If you want to skip our detailed analysis, you can go directly to 5 Most Popular Dating Sites and Apps in the US.

Dating Outlook in the US: 2024

According to a report by Forbes, the dating outlook for 2024 is increasingly positive on dating sites and apps. Almost 45% of Americans use dating sites and apps to meet, date, or get to know someone. The report further highlights that people are now more inclined to “dating themselves first” before they invest in another person. Prioritizing one’s mental health is a common theme among most individuals. Such suggests why 36% of Forbes’ survey respondents claimed to not be actively dating. The current dating landscape pushes people to feel more empowered in their skin and make decisions that lie in their best interest. However, on the contrary, another common trend taking precedence is the willingness of individuals to invest in more than one person at the same time, that is having multiple partners. The survey suggests that 44% of respondents aimed to meet a lifelong partner through dating apps and sites, 40% were more inclined towards casual dating, and 24% focused on casual sex.

Leading Names in the US Dating Industry

Some of the leading dating apps and sites in the United States include Tinder, Plenty of Fish, and Zoosk. Let’s discuss some recent updates from these companies. You can also take a look at some of the best free dating sites for serious relationships.

Tinder, a subsidiary of Match Group, Inc. (NASDAQ:MTCH), is one of the most popular dating apps in the United States. On November 20, 2023, Tinder launched a set of new features to suit Gen Z’s outlook toward dating. The company gave a modern and fresh look to the dating experience with its new features. Notable features include the launch of profile prompts, profile quizzes, basic info tags, enhanced profile reporting, “rizz-first” designs, and dark mode. Most features help individuals see possible matches beyond looks to establish a deep connection. The company is doing this by focusing on the personal interests of individuals and integrating Gen Z lingo into its user interface.

Plenty of Fish, a subsidiary of Match Group, Inc. (NASDAQ:MTCH), is another notable dating app in the United States. The app is not only good at matchmaking, but the company also accurately predicts upcoming dating trends. The company has pioneered trends like “Main Character Dating” and “Infla-Dating” in the past. On October 12, 2023, Plenty of Fish announced the upcoming trends in dating after conducting a poll among 6,000 members. Some of the key trends include “Rizz-Colored Glasses,” “Canon Bailing,” “Vision Board Dating,” “Premature Intimacy,” and “Crypt-ick.” All these terms reflect dating trends among Gen Z, such as oversharing too soon, delusional dating, and focusing more on charisma rather than personality.

Spark Networks SE (OTC:LOVLQ) owns several dating platforms including Elite Singles, Zoosk, and Christian Mingle, to name a few. Zoosk, a subsidiary of Spark Networks SE (OTC:LOVLQ), is a popular dating app in the United States. The online dating service is available in 80 countries and can be used in more than 25 languages. On October 23, 2023, Forbes posted a detailed review of the app highlighting its most prominent features. Zoosk SmartPick is an adaptive tool that uses its machine learning algorithm to recommend matches based on a user’s previous dislikes and likes. Zoosk is used by more than 40 million people and offers a large dating pool with a greater number of options. The company also owns a thorough blog, The Zoosk DateMix, providing a range of dating and educational content for users.

Without further ado, let’s take a look at the 12 most popular dating sites and apps in the US. You can also take a look at the most popular dating apps in the US.

12 Most Popular Dating Sites and Apps in the US

Our Methodology

We used search volumes in the US to come up with the 12 most popular dating sites and apps in the US. We first aggregated names from 3 reports compiled by Forbes, Yahoo Finance, and Similar Web. Using the three sources, we were able to create an initial pool of 25 dating apps and sites in the US. We then sourced search volumes in the United States from Semrush to rank our list. Search volumes are updated monthly on Semrush. Our list of the 12 most popular dating sites and apps in the US is in ascending order of the search volume in the United States, as of February 4, 2024.

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12 Most Popular Dating Sites and Apps in the US

12. Christian Mingle

Search Volume in the United States as of February 4, 2023: 65,000

Christian Mingle ranks 12th among the most popular dating apps and sites in the US. The dating platform is for Christians trying to find a partner for marriage. Christian Mingle is owned by Spark Networks SE (OTC:LOVLQ) and has a search volume of 65,000 in the United States.

11. BlackPeopleMeet

Search Volume in the United States as of February 4, 2023: 135,000

BlackPeopleMeet is a dating platform for black singles. The application is highly popular among African Americans. The platform was launched in 2002 and is focused on helping black singles find their true love. Registering and using the app is entirely free, however, to chat with another person, users must opt for a paid subscription plan. Paid users can also enjoy the unlimited messaging facility.

10. Hinge

Search Volume in the United States as of February 4, 2023: 165,000

With a global search volume of 165,000 in the United States, Hinge ranks 10th among the most popular dating sites and apps in the United States. The app is owned by Match Group, Inc. (NASDAQ:MTCH) and was released in 2012. Hinge uses a unique algorithm to display matches based on a user’s preferences. The app is free to download, register, and use. The app offers two paid plans including Hinge+ and HingeX. Hinge+ allows users to send unlimited likes, see who liked their profile, and input additional dating choices and preferences. HingeX on the other hand, allows users to skip the line to get better recommendations on a priority.

9. Match.com

Search Volume in the United States as of February 4, 2023: 165,000

Match.com is one of the most popular dating sites and apps in the United States, with a search volume of 165,000 in the US. The dating service is owned by Match Group, Inc. (NASDAQ:MTCH) and was launched in 1995. For the past 25 years, the platform has helped individuals meet and connect with different people. The platform has a free, standard, and premium version. The free version allows users to send unlimited likes and message top picks. The standard and premium version allows users to see who liked and viewed their profile along with an unlimited messaging facility.

8. Grindr

Search Volume in the United States as of February 4, 2023: 246,000

Grindr Inc. (NYSE:GRND) ranks eighth among the most popular dating sites and apps in the United States. The app is targeted towards homosexuals, bisexuals, and transgenders. The app was launched in 2009 and is one of the first apps launched specifically for the LGBTQ community. The free version of Grindr Inc. (NYSE:GRND) allows users to view up to 100 profiles and favorite unlimited photos. Users can also send unlimited messages and share up to five photos at a time. Xtra users can view up to 600 profiles, and Unlimited users can view all profiles on the app. Unlimited users of Grindr Inc. (NYSE:GRND) can also send unlimited photos with no daily limit on the favorite option.

7. Bumble

Search Volume in the United States as of February 4, 2023: 301,000

Bumble Inc. (NASDAQ:BMBL) ranks as one of the most popular dating sites and apps in the United States, with a global search volume of 301,000. The dating platform and app was launched in 2014. Users can swipe right and left to indicate interest and dislike respectively. While Bumble Inc. (NASDAQ:BMBL) is completely free there are some optional premium features. Users of Bumble Inc. (NASDAQ:BMBL) can swipe, match, and chat all for free. Bumble Premium allows users to see the people showing interest in your profile.

6. OkCupid

Search Volume in the United States as of February 4, 2023: 301,000

OkCupid ranks sixth among the most popular dating sites and apps in the United States. OkCupid is owned by Match Group, Inc. (NASDAQ:MTCH) and was launched in 2004. The social networking site and application is also one of the oldest dating platforms. The site is free to register, download, and use. However, the platform also offers several features on its premium version. Users with a premium version can see everyone who liked their profile and also public answers to their questions. Paid members are awarded with three superlikes to use every week. Using the incognito mode, users can only be seen by people they like or message.

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