12 Most Expensive Domain Names Ever Sold

8. Slots.com

Price – $5.5 million

As you’d expect, this has been registered for years and years, more specifically since 1995 and it was used for exactly what you predict it would – a gambling portal. The domain was listed for sale in an auction which ended up closing without a bid reaching the reserve. Afterwards, however, a deal was reached by the two parties with the help of Moniker, an Oversee company.

The buyer was BodogBrand, a venture capital and licensing organization. The company’s founder said he took on the bid mostly because he finds Slots.com to be the second best gaming domain in the world, following Casino.com alone. Mainly, he wanted to use the domain to generate traffic to his own branded properties, as well as other websites, as TechCrunch reported at the time.

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