12 Most Expensive Domain Names Ever Sold

1. 360.com

Price – $17 million

The number one spot among the most expensive domain names ever sold goes to 360.com, previously owned by Vodafone. The buyer is Chinese company Qihoo, who now uses the 360.com domain as a redirect spot for haosou.com, its primary search engine. Market estimates indicate that the purchased domain might end up being the main site for the Chinese company as it starts to centralize its activity domains.

Other big domain names have been sold too, but they came prepacked with businesses. Insurance.com, for instance, was sold for $35.6 million, while VacationRentals.com went for $35 million. PrivateJet.com was sold for $30.2 million and Internet.com for $18 million. These, however, aren’t just about the domain names, which clearly puts 360.com at the top of the list of the 12 most expensive domain names ever sold.

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