In this article, we will discuss the 12 Best Streaming Service Stocks to Buy According to Analysts.
The live streaming market size is expected to increase by US$20.64 billion, reflecting a CAGR of ~16.6% over 2024 and 2029, as per Technavio. The significant use of smartphones and constant internet connectivity allows users to easily stream content, resulting in market expansion. Furthermore, technological advancements such as AI and VR continue to enhance user experiences, further bolstering the market’s momentum.
Pivoting to Next-generation Streaming 2.0
After 4 years of experimentation among the legacy global diversified media companies, S&P Global believes that 2025 can be an inflection point in the broader industry’s multi-year transition to streaming from linear TV. The scaling of advertising on streaming is expected to be a critical component for growth in profitability. Most of the streaming services don’t have enough subscribers on ad-tiers to attract advertising dollars, mainly those advertising budgets that are departing linear TV, says the firm.
Mainly for 2025, the firm expects companies to announce international JVs and domestic bundling arrangements. Why? These strategies can help the scaling up of streaming services, manage operating expenses through sharing infrastructure costs (mainly in second-tier international markets), and reduce churn.
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Focusing on Quality and Not Quantity
As per BDO, media companies and those organizations providing streaming services have increased their content libraries in a bid to attract new customers. Over the past few years, several media companies and streaming providers focused on customer attraction, targeting to get as many new subscribers as possible. The streaming platforms continued to churn out new material, resulting in a content boom. Now, the companies are focused on prioritizing customer retention as they reassess the quality of their content to ensure that it addresses demand.
BDO expects that most major streaming platforms are expected to increase their spending on content by less than 10% over the upcoming few years. The broader streaming industry continues to invest in podcasts. However, since the podcast space remains crowded, differentiating new products is expected to remain critical in 2025 to fuel demand.
As the broader sector evolves, media companies and streaming platforms need to revamp their strategies to reap the benefits of opportunities and address challenges, like subscribers sharing credentials and customer retention. BDO opines that these companies are required to look for ways to improve revenues, either by increasing the service fees or adding ad-free tiers.
With this in mind, let us now have a look at the 12 Best Streaming Service Stocks to Buy According to Analysts.
A large flat-screen TV streaming video from a video hosting platform.
Our Methodology
To list the 12 Best Streaming Service Stocks to Buy According to Analysts, we sifted through several online rankings and chose companies catering to the broader streaming services sector. Next, we chose the ones that analysts view as Strong Buy stocks and see upside to. Finally, the stocks were arranged in ascending order of their average upside potential, as of February 14. We also mentioned the hedge fund sentiment around each stock, as of Q3 2024.
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12 Best Streaming Service Stocks to Buy According to Analysts
12) Netflix, Inc. (NASDAQ:NFLX)
Average Upside Potential: 4%
Number of Hedge Fund Holders: 121
Netflix, Inc. (NASDAQ:NFLX) offers entertainment services. It provides television (TV) series, documentaries, feature films, and games throughout various genres and languages. The company has received a “Buy” rating from analyst Hamilton Faber at Redburn Atlantic, fueled by its advertising revenue. The analyst opines that the company possesses strong growth opportunities with its underutilized ad inventory as it strengthens its partnerships. Netflix, Inc. (NASDAQ:NFLX) gained 18.9 million new subscribers in Q4 2024, resulting in global paid memberships of 301.63 million, courtesy of the success of live sports events and some hit TV shows such as “Squid Game.”
Elsewhere, Bernstein mentioned that the Tyson-Paul fight, which was the most-streamed sporting event, led to a significant surge in new subscribers. Bernstein opines that Netflix, Inc. (NASDAQ:NFLX) has cemented its position as a credible platform for live events, thereby unlocking strong growth in advertising revenues. Similarly, Netflix, Inc. (NASDAQ:NFLX) plans to stream more live sports this year.
Also, the company has managed to secure exclusive US streaming rights for the 2027 and 2031 FIFA Women’s World Cup. For FY 2025, Netflix, Inc. (NASDAQ:NFLX) remains focused on further developing newer initiatives like live programming and games. With more than 300 million paid memberships (which excludes Extra Member accounts) and multiple people per household, the company has been entertaining a massive audience estimated at over 700 million.
11) Apple Inc. (NASDAQ:AAPL)
Average Upside Potential: 4%
Number of Hedge Fund Holders: 158
Apple Inc. (NASDAQ:AAPL) designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories. The company caters to the streaming service industry through Apple TV+ (a subscription-based streaming service), Apple Music, and Apple News+, among others. Apple Inc. (NASDAQ:AAPL) offers digital content through subscription-based services, which forms part of its Services business. Analyst Aaron Rakers from Wells Fargo maintained a “Buy” rating on the company’s stock, providing a price target of $275.00.
As per the analyst, Apple Inc. (NASDAQ:AAPL)’s services segment has been performing robustly, with a strong momentum in paid subscriptions, resulting in a healthy revenue stream. CNBC reported that Apple TV+ is now available on Android devices as the company released its video streaming service for Google’s mobile computing platform. While more people have iPhones in the U.S., globally, Android has a 72% market share, mentioned CNBC while quoting Statcounter. Notably, releasing Android apps significantly enhances Apple Inc. (NASDAQ:AAPL)’s market.
The company’s bundling strategy, such as Apple One combining TV+, Arcade, Music, and iCloud) results in increasing user stickiness. Therefore, the more services a customer subscribes to, the more difficult it is to switch to alternatives. Tsai Capital, an investment management company, released its Q4 investor letter. Here is what the fund said:
“We initiated our investment in Apple Inc. (NASDAQ:AAPL) in 2016 and elevated it to a core holding in 2018, the same year the company introduced its redesigned 13-inch and 15-inch MacBook Pro models. Under Tim Cook’s visionary leadership, Apple has consistently redefined innovation in hardware and software.
The September 2024 launch of the iPhone 16, with its groundbreaking AI capabilities, including enhanced image generation tools, marks another inflection point. We believe this transformative device is the foundation for an AI-driven supercycle and could entice approximately 100 million consumers to upgrade, reinforcing Apple’s leadership in the industry.
Today, Apple’s ecosystem spans over two billion active devices, supported by a rapidly-growing base of subscription services. This strategy has helped to turbocharge customer engagement and spending. In the most recent fiscal year, which ended in September 2024, Apple’s high-margin services division accounted for 39.3% of total gross profits, up from 32.8% just two years ago.
Apple’s financial footing remains exceptional, with approximately $50 billion in net cash and marketable securities. Looking ahead, we expect earnings-per-share growth to outpace revenue growth, driven by margin expansion and continued share buybacks.”
10) Spotify Technology S.A. (NYSE:SPOT)
Average Upside Potential: 7.2%
Number of Hedge Fund Holders: 98
Spotify Technology S.A. (NYSE:SPOT) provides audio streaming subscription services. Phillip Securities analyst Helena Wang maintained a bullish stance on the company’s stock, providing a “Buy” rating. The rating is backed by the company achieving its first full year of profitability, with FY 2024 results surpassing expectations. Revenue went up by 16% YoY, thanks to an increase in monthly active users (MAUs) and premium subscribers, which exceeded Spotify Technology S.A. (NYSE:SPOT)’s guidance.
The company is anticipated to continue the positive trajectory through a strong focus on monetization strategies, like potential price increases and the roll-out of a new premium tier. As per the analyst, Spotify Technology S.A. (NYSE:SPOT) is an industry leader in audio streaming, possessing a strong subscriber base and pricing power, which strengthens the investment opportunity. The growth in streaming services fueled the demand for podcasts and audiobooks in which Spotify Technology S.A. (NYSE:SPOT) remains heavily invested.
The company’s acquisition of Anchor, Gimlet Media, and Megaphone allows it to monetize and distribute exclusive content. Rowan Street Capital, an investment management company, released its Q4 2024 investor letter. Here is what the fund said:
“Spotify Technology S.A. (NYSE:SPOT): Investment Initiated: May 2018
Internal Rate of Return (IRR): 14%
IRR for Spotify, while solid, has been influenced by the timing and size of our investments. Over the past six years, the company has achieved exceptional growth in users, revenues, and gross profits-as highlighted in the chart below. However, our IRR does not fully reflect this growth due to the cash flows involved in building our position.
We began buying Spotify shares in 2018 at an initial cost basis of $135 per share but continued to add to the position over the years, ultimately raising our average cost basis to $216 per share. Had we maintained our initial cost basis, the IRR on this investment would have been closer to 22%, which better aligns with Spotify’s fundamental growth in key metrics such as Monthly Active Users (MAU), revenues, and gross profits…” (Click here to read the full text)
9) Roku, Inc. (NASDAQ:ROKU)
Average Upside Potential: 9.01%
Number of Hedge Fund Holders: 40
Roku, Inc. (NASDAQ:ROKU) operates a TV streaming platform in the US and internationally. BofA upped the company’s target price to $120 from $90, keeping a “Buy” rating. The firm’s revenue, EBITDA, and free cash flow estimates for FY 2025 moved higher after Roku, Inc. (NASDAQ:ROKU) announced Q4 2024 numbers. Furthermore, the analyst believes that the company’s scale remains a competitive advantage and is attractive to advertisers. The company delivered strong platform results in Q4 2024 which was the first quarter with over $1 billion in platform revenue, which increased 25% YoY.
Total net revenue came in at $4.1 billion, reflecting a rise of 18% YoY. Analyst Ruplu Bhattacharya from Bank of America Securities believes that Roku, Inc. (NASDAQ:ROKU)’s strategic initiatives, including the introduction of new advertising products such as Roku Ads Manager and Roku Data Cloud, can attract more advertisers and fuel platform revenues. Furthermore, Roku, Inc. (NASDAQ:ROKU)’s confidence in guiding FY 2025, a first since 2022, hints at an optimistic expectation of demand growth.
As per the analyst, the guidance is not dependent on the recovery of media and entertainment spending, demonstrating Roku, Inc. (NASDAQ:ROKU)’s broad-based growth strategy. For FY 2025, the company expects total net revenue of $4.610 billion, total gross profit of $2.005 billion, and adjusted EBITDA of $350 million.
8) Paramount Global (NASDAQ:PARA)
Average Upside Potential: 12.8%
Number of Hedge Fund Holders: 44
Paramount Global (NASDAQ:PARA) operates as a media, streaming, and entertainment company. In Q3 2024, the company saw significant improvement in DTC (Direct to Consumer) business, with adjusted OIBDA improving $287 million YoY to reach $49 million. Furthermore, the company saw continued momentum at Paramount+, with revenue growth of 25% YoY and additions of 3.5 million subscribers in Q3 2024. Paramount Global (NASDAQ:PARA)’s streaming services, mainly Paramount and Pluto TV, continue to represent a growth area for the company.
DTC’s subscription revenue saw an increase of 7%, fueled by YoY subscriber growth and price increases for Paramount+. Also, DTC advertising revenue rose 18% driven by growth from Paramount+ and Pluto TV. Paramount Global (NASDAQ:PARA)’s DTC segment successfully delivered profitability for the second quarter in a row, improving by over $1 billion over the past 4 quarters, and, throughout the company, it continues to successfully execute non-content cost reductions that will result in $500 million in annual run rate savings.
Paramount Global (NASDAQ:PARA) has a vast and valuable content library, which spans decades of film and television production. This library reflects a significant asset that can be monetized via licensing deals or used to strengthen its streaming offerings.
7) fuboTV Inc. (NYSE:FUBO)
Average Upside Potential: 17%
Number of Hedge Fund Holders: 9
fuboTV Inc. (NYSE:FUBO) operates a live TV streaming platform for live sports, news, and entertainment content. Michael Pachter, an analyst from Wedbush, reiterated a “Buy” rating on the company’s stock, and the price target was increased to $6.40. The analyst’s rating is backed by the strategic merger of fuboTV Inc. (NYSE:FUBO) with Hulu+ Live TV, placing the combined entity as a strong contender in the broader OTT broadcast sector.
Apart from strengthening fuboTV Inc. (NYSE:FUBO)’s financial footing, the merger also significantly enhances its subscriber base. Furthermore, the analyst believes that the expected growth in the OTT market reflects that the new entity will take on a significant share of new subscribers, resulting in a significant increase in revenue over the upcoming years. Consequently, fuboTV Inc. (NYSE:FUBO)’s growth prospects and strong financial position support the analyst’s Buy rating as the stock can appreciate significantly with future positive cash flows.
fuboTV Inc. (NYSE:FUBO) will distribute its Fubo Sports owned & operated linear network on over-the-air (OTA) stations in over 100 markets nationwide. While cord-cutting has been accelerating, American households are relying on OTA for sports, news, and entertainment. The expansion of distribution of the company’s owned & operated linear Fubo Sports network to OTA stations enhances accessibility for consumers and will also create a new revenue stream.
6) The Walt Disney Company (NYSE:DIS)
Average Upside Potential: 17.7%
Number of Hedge Fund Holders: 76
The Walt Disney Company (NYSE:DIS) operates as an entertainment company. Disney+ is available as a standalone streaming service or as part of bundle offerings in the US giving subscribers access to different combinations of Disney+, Hulu, and ESPN+. Morgan Stanley upped the company’s price target to $130 from $125, keeping an “Overweight” rating. Fiscal Q1 outperformance increased its conviction in The Walt Disney Company (NYSE:DIS) delivering on FY 2025 guidance as margins again outperformed.
Morgan Stanley’s bullish view showcases the confidence in The Walt Disney Company (NYSE:DIS)’s ability to accelerate Experiences growth and deliver strong earnings upside from streaming in FY 2025. Elsewhere, analyst David Karnovsky from J.P. Morgan remains optimistic due to a combination of factors which include the company’s unique content and improving streaming financials. Notably, the recent film releases have performed well, which continues to bolster demand for Disney+. Furthermore, the integration of Hulu and ESPN on Disney+ is being lauded by marketers, consumers, and investors alike.
The Walt Disney Company (NYSE:DIS) reported strong growth in streaming profitability, fueled by technological advancements and strategic planning for platforms such as ESPN and Disney+. This success highlights a pivotal shift in the company’s business model, as it remains focused on enhancing its digital offerings. As a result of price hikes, The Walt Disney Company (NYSE:DIS)’s direct-to-consumer (DTC) streaming business, including Disney+ and Hulu, saw a profit of $293 million from a loss of $138 million one year ago.
5) Amazon.com, Inc. (NASDAQ:AMZN)
Average Upside Potential: 18%
Number of Hedge Fund Holders: 286
Amazon.com, Inc. (NASDAQ:AMZN) is engaged in the retail sale of consumer products, advertising, and subscription services. The company caters to the streaming service business through Amazon Prime Video. The company delivered at its fastest speeds ever for Prime members in 2024. It delivered over 65% more items to US Prime members on the same day or overnight than in Q4 2023. Amazon.com, Inc. (NASDAQ:AMZN) was able to draw 50 million worldwide viewers to Red One in its first 4 days and made it Amazon MGM Studios’ most-watched film debut ever on Prime Video.
Amazon.com, Inc. (NASDAQ:AMZN)’s subscription services (including Prime Video) and third-party seller services are expected to continue to contribute to the company’s diversified revenue streams. Its focus on enhancing its content offerings and improving the experience for third-party sellers can support growth in such areas. Amazon.com, Inc. (NASDAQ:AMZN)’s Prime membership has been encountering strong growth, fueled by enhanced benefits including unlimited free shipping and exclusive events.
Notably, the company rolled out a new fuel discount benefit, which further increased the membership’s attractiveness. Amazon.com, Inc. (NASDAQ:AMZN)’s strong pursuit of better selection, price, and delivery speed continues to drive accelerated growth in Prime membership. Fred Alger Management, an investment management company, released its Q4 2024 investor letter. Here is what the fund said:
“Amazon.com, Inc. (NASDAQ:AMZN) is a renowned online retailer and leader in cloud computing. The company’s Amazon Web Services (AWS) division offers utility-scale cloud solutions that support corporate America’s digital transition. During the quarter, Amazon’s shares contributed to performance as the company reported better-than-expected fiscal third-quarter results, with revenues and earnings beating analyst estimates. Operating margins expanded to 11%, driven by efficiency gains in logistics and robust AWS performance. Notably, AWS revenue growth accelerated during the quarter, along with recording its highest-ever operating margin of 38.1%, driven by easing cloud cost optimizations, renewed workload migrations, and an increasing contribution from AI workloads. On their earnings call, management highlighted plans to increase capital expenditures to enhance their technology infrastructure, catering to the surging demand for AI-driven computing.”
4) Alphabet Inc. (NASDAQ:GOOGL)
Average Upside Potential: 19%
Number of Hedge Fund Holders: 202
Alphabet Inc. (NASDAQ:GOOGL) caters to the streaming service business mainly through YouTube, which happens to be one of the leading video streaming platforms globally. In Q3 2024, YouTube ads revenues rose $969 million and $3.4 billion from the 3 and 9 months ended September 30, 2023, to the 3 and 9 months ended September 30, 2024, respectively. This growth was aided by the brand advertising products followed by direct response advertising products, both of which were aided by higher spending by the advertisers.
YouTube remains a key component of Alphabet Inc. (NASDAQ:GOOGL)’s ecosystem, with the platform expected to benefit further from potential AI video generation models. Furthermore, the platform remains well-placed to capture linear TV advertising dollars transitioning to Connected TV (CTV). The models are anticipated to fuel further engagement and monetization opportunities. Therefore, YouTube’s dominance in video streaming, YouTube Premium subscription revenues, and YouTube TV’s live offerings are expected to benefit Alphabet Inc. (NASDAQ:GOOGL).
Global video ad spending continues to increase and advertisers are shifting budgets from traditional TV to digital platforms. YouTube, as a result of its strong presence, remains well-placed to capitalize on this growth opportunity. Furthermore, YouTube Shorts has been attracting new advertisers. Qualivian Investment Partners, an investment partnership focused on long-only public equities, released its Q3 2024 investor letter. Here is what the fund said:
“Alphabet Inc. (NASDAQ:GOOGL): Q2 2024 revenues and EPS beat expectations, with total revenues growing 14%, Search ad revenues growing 14%, YouTube ads growing 13%, and Google Cloud revenues growing 29%. Revenue growth in the quarter constituted a continued sequential improvement from earlier quarters in the year, suggesting a continued rebound in Alphabet’s core business except for YouTube ad revenues, which missed expectations and showed deceleration in the growth rate as compared to Q1 when it grew 21%. Operating margins improved by 310 bps vs. the same quarter last year.
Management continued to highlight developments with their generative AI program, which is seen as a foundational platform with opportunities across their businesses but particularly in search and cloud. However, this comes with material capex investment well ahead of the expected economic benefits from Gen AI, and the level of spending is leading investors to worry about the ROI on that spend for Alphabet, as well as the other hyperscalers (Microsoft and Amazon). We continue to have confidence in Alphabet’s ability to generate strong revenue, earnings, and cash flow growth well above the S&P 500’s in the years to come and view it as a core holding for the long term.”
3) Comcast Corporation (NASDAQ:CMCSA)
Average Upside Potential: 21.5%
Number of Hedge Fund Holders: 72
Comcast Corporation (NASDAQ:CMCSA) operates as a media and technology company. It caters to the broader streaming services sector through its Peacock streaming service, ownership of NBCUniversal, and investments focused on broadband infrastructure supporting streaming. Pivotal Research analyst Jeffrey Wlodarczak reiterated a “Buy” rating on the company’s shares, setting a price target of $40.00.
The analyst opines that Comcast Corporation (NASDAQ:CMCSA) has been trading at a significant discount to the replacement value of its assets as multiples hint at potential upside amidst conservative assumptions. Also, the possibility of strategic moves such as a merger with Charter might unlock synergies, strengthening the position. At Peacock, Comcast Corporation (NASDAQ:CMCSA) delivered revenue growth of 46% in Q4 2024, thanks to a diverse slate of sports and entertainment content, including the successful Paris Olympics.
During the quarter, domestic distribution revenue rose mainly because of increased revenue at Peacock, fueled by a rise in paid subscribers in comparison to the prior year period. Elsewhere, Benchmark analyst mentioned favorable developments within Comcast Corporation (NASDAQ:CMCSA)’s Content & Experiences division. Notably, the streaming service Peacock, and the expectations for upcoming films like “Jurassic Park Rebirth” (slated to release in July 2025), and Christopher Nolan’s “Odyssey” (expected to be released in 2026) are some of the positive factors.
2) Warner Bros. Discovery, Inc. (NASDAQ:WBD)
Average Upside Potential: 25.7%
Number of Hedge Fund Holders: 49
Warner Bros. Discovery, Inc. (NASDAQ:WBD) operates as a media and entertainment company. The company has iconic brands and products including Discovery Channel, Max, discovery+, and CNN, among others. The company’s stock received an upgrade from “Neutral” to “Buy” by analysts at MoffettNathanson, with the price objective increasing from $9.00 to $13.00. The upgrade is backed by Warner Bros. Discovery, Inc. (NASDAQ:WBD)’s latest round of affiliate fee renewals, providing a level of financial stability. Furthermore, healthy momentum in the Max streaming service and reduced headwinds in the Studio segment continue to provide a positive long-term outlook.
The firm believes that Warner Bros. Discovery, Inc. (NASDAQ:WBD) remains well-positioned to capitalize on its current stability and might participate in shaping the broader media industry’s consolidation landscape. The company’s streaming strategy, which revolves around its Max platform, remains a key component of its future growth plans. Its streaming profitability has been showcasing signs of acceleration, which remains critical considering the intense competition in the broader streaming market. Warner Bros. Discovery, Inc. (NASDAQ:WBD)’s international expansion efforts, mainly in Europe and Latin America, are expected to act as drivers for future growth in the DTC segment.
In Q3 2024, DTC’s adjusted EBITDA came in at $289 million, implying an increase of $178 million as compared to the prior year. In total, Max delivered 7.2 million net subscriber adds, which was the strongest quarterly gain ever since the launch of the platform.
1) The Trade Desk, Inc. (NASDAQ:TTD)
Average Upside Potential: 43.46%
Number of Hedge Fund Holders: 42
The Trade Desk, Inc. (NASDAQ:TTD) operates as a technology company, empowering the buyers of advertising. With the help of its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns. With the help of its platform, the company allows advertisers to target certain audiences with ads on streaming platforms, CTV, and digital video services. Streaming television (also termed CTV) can be a long-term growth driver for the company. KeyBanc analyst Justin Patterson upped the company’s price target to $142 from $140, keeping an “Overweight” rating on The Trade Desk, Inc. (NASDAQ:TTD)’s stock.
Talking about the big picture, KeyBanc expects that ramps in CTV, retail media, audio, and OpenPath can result in creating a multi-year growth vector. Elsewhere, analyst Brian Pitz from BMO Capital gave a “Buy” rating on The Trade Desk, Inc. (NASDAQ:TTD)’s stock. The analyst opines that the company is well-placed in the ever-evolving and growing CTV market, which is regarded as a significant growth driver. The Trade Desk, Inc. (NASDAQ:TTD) is anticipated to continue to gain inventory access in this space, cementing its long-term growth potential.
In December, the company undertook a reorganization to accelerate opportunities throughout CTV, retail media, identity, supply chain optimization, and audio. With leading advertisers pivoting to premium scalable channels in contrast to the limitations of user-generated content, there is a significant long-term growth opportunity. In 2025 and beyond, The Trade Desk, Inc. (NASDAQ:TTD) remains well-placed to help clients take full advantage of data-driven advertising on the premium internet. Rowan Street Capital, an investment management company, released its Q4 2024 investor letter. Here is what the fund said:
“The Trade Desk (TTD): Investment Initiated: March 2020
Internal Rate of Return (IRR): 54%
The Trade Desk has been our most successful investment to date. March 2025 will mark five years since we opportunistically initiated our position at a cost basis of $17.40 (split-adjusted). Since then, TTD has appreciated more than sevenfold, delivering an annualized return of approximately 54%.
These exceptional results far outpace the company’s strong fundamental growth, with revenues and earnings compounding at approximately 25% annually over this period (refer to the table below). The primary reason for this outsized return lies in the price at which we were able to acquire TTD during the early days of the pandemic, when market fears briefly drove it down to just 10x revenues. Today, the valuation has expanded significantly to approximately 25x revenues, amplifying our returns…” (Click here to read the full text)
While we acknowledge the potential of TTD as an investment, our conviction lies in the belief that some deeply undervalued AI stocks hold greater promise for delivering higher returns, and doing so within a shorter timeframe. If you are looking for a deeply undervalued AI stock that is more promising than TTD but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
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