12 Best Middle East and Africa Stocks To Buy Right Now

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4. Wix.com Ltd. (NASDAQ:WIX)

Number of Hedge Fund Investors: 46

Wix.com is an Israeli cloud-based web development platform that allows users to create professional websites and online stores. The company generates revenue through subscription plans and premium services by providing services to a user base of over 222 million users.

One of the key areas of focus for Wix.com Ltd. (NASDAQ:WIX) is the development and integration of artificial intelligence (AI) into its platform. The company has made significant investments in AI-powered tools, including its AI Website Builder, which has been a game-changer in user onboarding. The AI Website Builder is now available in 20 languages and has been adopted by over 50% of new users. Wix.com Ltd. (NASDAQ:WIX) is also embedding AI assistants across its platform, with 29 assistants currently available to support users and serve as guides throughout their online journeys. These AI solutions are aimed at streamlining processes, building stronger relationships between users and their customers, and empowering users to make better-informed decisions

Wix.com Ltd. (NASDAQ:WIX) is also focused on expanding its Studio platform, which is designed for professional users such as agencies and designers. The company has seen excellent results from Studio, with 75% of bookings from new partners driven by Studio accounts. Wix.com Ltd. (NASDAQ:WIX) is continuing to launch new features and updates to support agencies and designers, including a new visual sitemap and wireframe generator. The company is confident that Studio will continue to drive growth and is investing in the platform to sustain momentum in 2025 and beyond.

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