12 Best Middle East and Africa Stocks To Buy Right Now

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10. D-Market Elektronik Hizmetler ve Ticaret A.S. (NASDAQ:HEPS)

Number of Hedge Fund Investors: 7

D-Market Elektronik Hizmetler ve Ticaret A.S. (NASDAQ:HEPS), known as Hepsiburada, is one of Turkey’s leading e-commerce platforms. The company’s platform offers a wide range of products, including electronics, groceries, and fashion items. D-Market Elektronik Hizmetler ve Ticaret A.S. (NASDAQ:HEPS) generates revenue through marketplace commissions, advertising, and logistics services. The company serves millions of customers and partners with various sellers.

D-Market Elektronik Hizmetler ve Ticaret A.S. (NASDAQ:HEPS) is actively focusing on its loyalty program, Hepsiburada Premium. This program has been a key driver of customer retention and frequency, with premium members’ monthly order frequency rising by 31% in Q3 after joining the program. The company aims to increase the number of premium members, with a long-term objective of having half of its active customers enrolled in the program. By offering exclusive benefits, such as free cargo, free returns, and cashback, D-Market Elektronik Hizmetler ve Ticaret A.S. (NASDAQ:HEPS) is incentivizing customers to join and remain part of the program, thereby increasing customer loyalty and driving business growth.

D-Market Elektronik Hizmetler ve Ticaret A.S. (NASDAQ:HEPS) is also leveraging its fintech capabilities to drive growth, particularly through its buy-now-pay-later (BNPL) solutions and consumer finance loans. Additionally, the company’s partnership with Kaspi, a leading payments and fintech company in Kazakhstan, is expected to bring new synergies and opportunities for growth, particularly in the areas of fintech and digital payments.

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