12 Best Blue Chip Stocks to Buy Under $100

5. Starbucks Corporation (NASDAQ:SBUX)

Number of Hedge Fund Holdings: 76

Stock Price as of January 24: $98.81

Starbucks Corporation (NASDAQ:SBUX) is a multinational coffeehouse chain and a leader in the coffee and specialty beverage industry. Operating more than 32,000 stores worldwide, the company offers premium coffee, tea, snack products, and consumer-packaged goods, including coffee beans and ready-to-drink beverages.

Starbucks Corporation (NASDAQ:SBUX) has launched its “Back to Starbucks” initiative to refocus on its core identity as a community coffeehouse. As part of this strategy, the company is making significant changes to enhance the in-store experience. Starbucks Corporation (NASDAQ:SBUX) is reintroducing coffee condiment bars and ceramic mugs for in-store use, which aims to improve the customer experience while accelerating service. Additionally, the company is deploying Clover Vertica brewers across all company-operated locations to deliver high-quality, on-demand brewed coffee.

To simplify its offerings, Starbucks Corporation (NASDAQ:SBUX) is revising its menu and customization options. The company is eliminating the upcharge for non-dairy milk and is reducing costs for nearly half of its customers who currently pay for modifiers. This change is part of a broader effort to create a more straightforward and logical pricing structure. By reducing complexity, Starbucks Corporation (NASDAQ:SBUX) aims to improve the customer experience, making ordering and enjoying beverages more convenient. The company is also streamlining its menu to focus on fewer, higher-quality offerings to ensure consistency across its product lineup.