12 Best Blue Chip Stocks to Buy Under $100

6. NIKE, Inc. (NYSE:NKE)

Number of Hedge Fund Holdings: 75

Stock Price as of January 24: $73.57

NIKE, Inc. (NYSE:NKE) is a globally recognized sportswear and footwear leader that designs innovative products for athletes and casual wearers alike. The company is known for its strong brand presence, direct-to-consumer sales, and sponsorship deals with top athletes and sports teams. NIKE, Inc. (NYSE:NKE) is a blue-chip stock valued for its consistent growth and brand equity.

NIKE, Inc. (NYSE:NKE) is reinvesting in its brand to inspire and emotionally connect with consumers during significant sports moments and product launches. The company has introduced marketing campaigns like “Winning Isn’t Comfortable” and forged long-term partnerships with major sports organizations and leagues, including the NBA, WNBA, NFL, and Brazil Football Confederation. These collaborations aim to increase brand visibility and highlight NIKE’s innovative products and athlete stories, fostering consumer interest and loyalty.

In addition, NIKE, Inc. (NYSE:NKE) is focused on rebuilding trust with its key wholesale partners that were affected by recent business decisions. Furthermore, the company is committed to delivering innovative products, sharing compelling brand stories, and fostering mutually profitable growth. This includes providing partners with access to the latest innovations, marketing support, and strategic collaboration to drive successful sell-through and maintain a healthy, vibrant marketplace.