In this article, we will discuss: 12 Best Beauty Stocks to Buy According to Hedge Funds.
According to a report by McKinsey, in 2023, the global beauty market expanded by 10%, reaching $446 billion in retail sales, mostly due to price hikes rather than volume advances. North America and Europe grew steadily, but the Middle East & Africa (18%) and Latin America (17%) grew at the quickest rates, with China trailing behind at 3% because of poor consumer sentiment. The market is expected to reach $590 billion by 2028 at a compound annual growth rate (CAGR) of 6%, with growing markets and Asia-Pacific driving development. Skincare (44% of the market) had stable growth, while fragrance (14%) was the category with the quickest rate of growth, driven by luxury niche brands. Beauty businesses must employ premiumization, innovation, and skin care-infused cosmetics to transition from price-driven to volume-driven growth to maintain momentum, especially in high-growing markets like the Middle East and India.
A significant contributor to the American economy, the beauty industry generated $94.36 billion in sales in 2023 and employed 4.6 million people in manufacturing, retail, and distribution. Costs increased by 6.5% due to inflation, which affected customer spending patterns and raised demand for reasonably priced “dupes.” In 2023, e-commerce beauty sales reached $21.3 billion, a reflection of changing consumer preferences. Despite economic downturns, consumers continue to make little luxury purchases, a phenomenon known as the “lipstick effect.” Private equity investors show their confidence in the potential of the beauty industry by continuing to invest in scalable beauty brands. Disruptions in the supply chain have pushed up near-shoring initiatives, which have helped create jobs in the United States. DC Advisory states that “the beauty sector’s adaptability ensures long-term relevance and economic impact.”
Recently, as the holiday season approached, the U.S. beauty business was still doing well, with mass market sales up 2% year over year and the prestige market expanding 7% to $22.8 billion, according to Circana. Lipcare sales increased 21% in dollars and 23% in units, due to high demand for tinted balms and oils. As a result of consumers’ price sensitivity, mid-range skincare brands are expanding six times faster than luxury skincare. Sales of fragrances surged 14%, with premium brands up 15%, while prestige hair care climbed 8%, driven by style and scalp care items. According to 29% of customers, the Christmas season is a critical time to purchase beauty presents. Larissa Jensen, global beauty industry advisor at Circana stated:
“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” “This holiday season, its resiliency will be tested. There has been some pullback in spending throughout 2024, but big increases in prestige beauty spend from higher-income households with children under 18-years-old indicate parents are indulging Gen Alpha with these products. The social media virality of this new generation of beauty enthusiasts shows no sign of slowing and could be a pivotal holiday growth driver.”
The increasing integration of artificial intelligence (AI) appears to have affected every business, and the beauty industry is no different. AI is already changing the way beauty brands function, and its impact is only going to increase. According to a survey by Perfect Corp., 77% of experts in the beauty industry think that conversational AI agents—like chatbots and virtual assistants—offer unparalleled possibilities for customizing encounters. These tools enable accurate answers to questions, individualized product recommendations, and immediate, round-the-clock customer support.
With that said, here are the 12 Best Beauty Stocks to Buy According to Hedge Funds.
A female customer shopping for beauty products in a modern store.
Methodology:
We sifted through holdings of beauty ETFs and online rankings to form an initial list of 20 beauty stocks. From the resultant dataset, we chose 12 stocks with the highest number of hedge fund investors, using Insider Monkey’s database of 900 hedge funds in Q3 2024 to gauge hedge fund sentiment for stocks. We have used the stock’s Revenue Growth Rate (year-over-year) as a tie-breaker in case two or more stocks have the same number of hedge funds invested.
Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points. (see more details here).
12. Coty Inc. (NYSE:COTY)
Number of Hedge Fund Holders: 26
One of the Best Beauty Stocks, Coty Inc. (NYSE:COTY) concentrates mostly on color cosmetics (28%) and fragrances (59%), with limited exposure to skincare (5%) and body care (5% of sales). The company’s consumer cosmetics business is centered on acquired mass brands, including Rimmel, CoverGirl, Max Factor, Sally Hansen, and Bourjois; for its fragrance business, it licenses luxury and high-end labels like Gucci, Burberry, Hugo Boss, Davidoff, and Calvin Klein.
Approximately 42% of the beauty company’s sales come from the Americas, 14% from Asia-Pacific, and nearly 44% from Europe. The majority of the stake is held by the German investment group JAB.
Over the past three years, Coty Inc. (NYSE:COTY)’s net revenue has risen consistently as a result of growth in both revenue streams and expansions in profitability margins. In the US, both the mass market and premium beauty channels grew in 2023, but the prestige channel grew more quickly than the mass market channel. To capitalize on this trend, Coty is focusing on its prestige segment by entering the market for prestige cosmetics and building a solid portfolio, such as strategic partnerships with Kim Kardashian and Kylie Jenner.
In Q1 of 2025, the revenue grew by 2% YoY, fueled by growth in prestige fragrances, outperforming the beauty market. Growth is still being driven by Coty Inc. (NYSE:COTY)’s online sales in the first quarter of 2025, with CoverGirl and Rimmel seeing remarkable rises of 40% and 80%, respectively. In Q1, the Prestige segment experienced a 7% growth, caused mostly by the fragrance category. Furthermore, the company has improved its EBITDA margin to around 19%, a gain of 250 basis points over the last three to four years, showing its tremendous progress in margin expansion. The beauty firm is still committed to deleveraging, with the goal of having 2.5x leverage by the end of 2024 and ending the year with less than 3x. The company has also increased its cost-cutting goal to $120 million, focusing on AI-driven demand planning and supply chain efficiency.
Steve Cohen’s Point72 Asset Management was the largest stakeholder in Coty Inc. (NYSE:COTY) among the funds in Insider Monkey’s database at the end of Q3 2024. It owns 3.37 million shares worth $31.62 million as of Q3.
11. Sally Beauty Holdings Inc. (NYSE:SBH)
Number of Hedge Fund Holders: 28
One of the Best Beauty Stocks, Sally Beauty Holdings, Inc. (NYSE:SBH) is a U.S.-based professional retailer of beauty products. Sally Beauty operates in the United States, Puerto Rico, the United Kingdom, Belgium, Canada, Chile, Mexico, Peru, France, Ireland, Spain, Germany, and the Netherlands. Sally Beauty Supply and Beauty Systems Group are the company’s two business divisions. Among the products offered are nail care, skin care, hair dryers, hair styling tools, and hair color and care products.
Sally Beauty Holdings, Inc. (NYSE:SBH)’s FY24 financial results were impressive, with net sales of $3.7 billion, a gross margin of 51%, and adjusted operating income of $315 million. Comparable sales increased 2%, while Q4 net sales were up 1.5% to $935 million, with an adjusted operating margin of 9.4% ToY. Performance marketing, product innovation, and the growth of digital marketplaces on Amazon, DoorDash, Instacart, and Walmart helped the company achieve four consecutive quarters of positive comp sales in BSG and two in Sally Beauty. Senior note refinancing, ABL repayment, and $60 million in share repurchases all helped to reduce net debt leverage to 2x.
More than 60 colorists drove 33% higher order values, highlighting the widespread use of the Licensed Colorist OnDemand service. In addition, Happy Beauty Co. will improve data-driven expansion tactics by opening ten new pilot stores before Black Friday.
Oliver Chen, a TD Cowen analyst, increased Sally Beauty Holdings, Inc. (NYSE:SBH) price target from $13 to $14. The company values the momentum created by product innovation, the SBS brand update, the Studio by Sally Happy Beauty marketplace, and the growth of both new and existing customers.
Ken Griffin’s Citadel Investment Group was the largest stakeholder in the company among the funds in Insider Monkey’s database at the end of Q3 2024. It owns 2.68 million shares worth $36.34 million as of Q3.
Meridian Hedged Equity Fund stated the following regarding Sally Beauty Holdings, Inc. (NYSE:SBH) in its Q3 2024 investor letter:
“Sally Beauty Holdings, Inc. (NYSE:SBH) is a leading international specialty retailer and distributor of professional beauty supplies, operating in two segments: retail consumers and licensed salon professionals
We own the company due to its strong free cash flow generation, attractive valuation, and the potential for long-term growth in the professional beauty products market. While the company faces headwinds from a value-conscious consumer base, its focus on DIY care provides resilience. In the third quarter, the company exceeded expectations, driven by increased sales and effective performance marketing in its retail segment, which boosted new customer acquisition and reactivated lapsed customers. We continue to hold the company in the Fund.”
10. Hims & Hers Health Inc. (NYSE:HIMS)
Number of Hedge Fund Holders: 31
Hims & Hers Health, Inc. (NYSE:HIMS) is a multi-specialty telehealth platform that connects customers with certified healthcare providers. It allows them to receive high-quality medical care for various conditions such as mental health, sexual health, dermatology, primary care, and more. Beauty products sold by the company include face cleansers, moisturizers, lotions, and sunscreen.
Hims & Hers Health, Inc. (NYSE:HIMS)’s business strategy is focused on recurring, subscription-based revenue, with more than 90% of its revenue coming from consumers who pay every month for ongoing treatment.
In Q3 of 2024, Hims & Hers Health, Inc. (NYSE:HIMS)’s revenue jumped by 77% year over year to surpass $400 million, setting a new revenue growth record. The overall number of subscribers reached over 2 million, a 44% increase from the previous year, due to a strong subscriber growth of over 180,000 net new additions. Consumer desire for customized offerings is further evidenced by the fact that 65% of new customers choose personalized solutions.
At four weeks, 85% of GLP-1 patients were still actively participating, and at twelve weeks, 70% of them were still subscribers. Adjusted EBITDA increased 4 times year over year to $51.1 million, indicating a nearly 13% adjusted EBITDA margin, showing remarkable financial performance. By repurchasing 1.9 million shares for $30 million, the firm also showed strategic capital allocation and displayed confidence in the basic value of its stock.
Piper Sandler increased the price target for Hims & Hers Health, Inc. (NYSE:HIMS) to $24 from $21. As the year begins, the firm is keeping an eye on how rates and lending rules will affect all of its covered areas. It is also keeping an eye on how the incoming government will affect taxes, possible tariffs, and appointee views. Piper feels fine paying a slightly higher price if the fundamentals are in line, but he thinks it’s wise to prioritize GARP and value with an increased focus on fundamentals.
