12 Best Affordable Tech Stocks to Buy According to Analysts

6. DoubleVerify Holdings Inc. (NYSE:DV)

Current Share Price: $14.2; Forward P/E: 14.9

Upside Potential: 41%

Number of Hedge Fund Holders: 38

DoubleVerify Holdings Inc. (NYSE:DV) is a digital media measurement and analytics company that helps advertisers ensure the effectiveness, quality and return on their digital advertising investments. The company provides fraud detection, brand safety, viewability measurement, and performance optimization solutions across digital platforms.

DoubleVerify Holdings Inc. (NYSE:DV) missed Q4 2024 revenue expectations as a decline in spending from existing customers persisted throughout the quarter. The decline began in October because higher focus on political ad spending limited brand ad budgets. The situation worsened when a major client drastically cut spending, citing rising commodity costs. As part of a broader cost-cutting strategy, this client fully suspended business with DV in early February 2025. In FY 2024, this client contributed over $20 million in revenue, with nearly half tied to social measurement and about a third from ABS. As a result, DV excluded the client from its 2025 guidance.

The stock fell 36% on February 28 following the earnings report and the update on the client. However, on March 6, BMO Capital’s Brian Pitz reaffirmed a Buy rating with a $24 price target, viewing the spending halt as an isolated event. The client still holds an active contract, indicating possible future business. The analyst also believes that DV’s Meta pre-bid solutions initiative is showing promise, and new clients like Kenvue, Google, and Microsoft could drive future growth. The company sees no major macroeconomic headwinds and expects to return to high-teens growth, supported by expansion in connected TV and digital advertising.