12 Best Advertising Stocks to Buy Now

8. Criteo S.A. (NASDAQ:CRTO)

Number of Hedge Fund Holders: 21

Criteo S.A. (NASDAQ:CRTO) is a France-based company that specializes in digital performance marketing. Its solution comprises its data assets, the Criteo Engine, its advertiser and publisher platforms, and access to inventory. Criteo Engine delivers advertisements through various marketing formats and channels, including native advertising banners, display advertising banners, and more. It operates in around 90 countries and has more than 30 international offices across the Americas, Europe, and Asia-Pacific regions.

The company reported a 6% year-over-year growth in its adjusted fiscal Q4 2024 revenues, reaching $334 million. Its adjusted earnings also rose 15% to $1.75 per diluted share, surpassing analyst estimates. Criteo S.A.’s (NASDAQ:CRTO) retail media segment is seeing particularly strong results, primarily due to growing network efforts and an inflow of new clients. The retail media business exceeded $250 million in revenue.

It thus bolstered its position as the leading independent retail media ad tech provider, continually gaining market share in 2024 with a 31% year-over-year growth in media spend, translating to above $1.5 billion. Momentum for Criteo S.A. (NASDAQ:CRTO) keeps building, which is why investors are bullish on the stock. Its median price target of $37.34 implies an upside of 56.67% from current levels.