In this article, we will look at the 12 Best Advertising Stocks to Buy Now.
Positive Momentum for the Advertising Market in 2025
Media companies are anticipating a stabilization in ad spending in 2025, along with potential growth for the platforms that offer live events and sports. CNBC reported the expectations for the advertising market in 2025 held by media executives, who opined that positive momentum is expected to continue emerging for media companies with tentpole live programming and sports rights. This improved outlook is supported by the end of the uncertainty that previously reigned supreme due to the election.
Although consumers are increasingly moving away from traditional TV bundles and more ad dollars are being spent on streaming, media executives believed that traditional TV is still significant in advertisement, especially when it comes to sports. Overall, a trend of stability is expected to emerge in the market, with executives hoping to go over and beyond the prior slowing in ad spending in recent years. CNBC reported that Mark Marshall, NBCUniversal’s chairman of global advertising and partnerships, was of the following opinion about the situation:
“Normalization is the right way to say it with the advertising market. With the election settled, a lot of companies feel the uncertainty over that has gone away.”
Dan Porter, CEO of sports media company Overtime, expressed similar sentiments:
“Our first quarter is looking really strong. I think that any election year is challenging for anyone in the fourth quarter because a lot of marketers end up sitting on their hands since the airwaves and digital are crowded. I think that’s true for us and it’s true for everyone.”
Sports and Live Programming: Important Avenues for Media Companies in 2025
Although ad revenue after the election is growing and the market forecast shows stability, Natalie Bastian, global chief marketing officer at Teads, opined that the sector is likely to see a lot of similar trends. She said 2024 had several significant moments for the industry that caused a surge in TV ad revenue, including the presidential election and the Summer Olympics. Bastian said the same budgets are anticipated to be carried over into 2025. CNBC reported that she said the following about the situation:
“What we’ve heard in general from some of our closest partners … media budgets aren’t growing, and so there’s just more selection into where [advertisers are] spending their money.”
These trends lend live programming and sports crucial significance for media companies. Advertisers and big audiences are increasingly attracted to sports, leading to media companies having to spend significant sums on game rights. According to EDO, an advertising data company, commercials played during live sports brought in 24% higher engagement than other programming forms. CNBC reported that Tim Hurd, vice president of media at Goodway Group, said the following to shed light on the situation:
“Live event coverage will continue to be a cornerstone of media engagement, and streaming services must step up their game. As more streaming platforms dive into sports, the challenge will be to keep viewers engaged, not just by offering content, but by enhancing the overall experience with personalized, non-disruptive ad units.”
Growth in the Advertising Industry
According to a recent report from GroupM, WPP’s media investment group, total revenue for the global advertising industry is anticipated to exceed $1 trillion for the first time in 2025, excluding US political advertising. It is expected to grow 7.7% in 2025 to reach $1.1 trillion. The primary driver of this growth is advertising on digital platforms, which entails retail media as a segment.
Despite the shift in consumer sentiments, TV is considered “the most effective form of advertising.” It is anticipated to grow around 2% in 2025, reaching $169.1 billion in total global ad revenue. In addition, “pure-play digital” ad revenue is expected to grow by 10% to $813.3 billion in 2025. Pure-play digital covers platforms such as TikTok and YouTube, but does not include “the digital extensions of traditional media.”
According to a report by Mordor Intelligence, the online advertising market is worth $285.96 billion as of 2025. It is anticipated to grow at a compound annual growth rate of 10.85% between 2025 and 2030, reaching $478.61 billion at the end of the forecast period. North America is the largest market in the industry and is also anticipated to be the fastest-growing.
With these positive trends in view, let’s look at the 12 best advertising stocks to buy now.
A busy urban street, its billboards showing advertisements for a variety of national and local brands.
Our Methodology
We sifted through stock screeners, financial media reports, and ETFs to compile a list of 20 advertising stocks. We then selected the top 12 with the highest number of hedge fund holders, as of Q4 2024, and ranked them in ascending order. We sourced the hedge fund sentiment data from Insider Monkey’s database.
Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 373.4% since May 2014, beating its benchmark by 218 percentage points (see more details here).
12 Best Advertising Stocks to Buy Now
12. Entravision Communications Corp. (NYSE:EVC)
Number of Hedge Fund Holders: 12
Entravision Communications Corp. (NYSE:EVC) provides media and marketing solutions and data analytics services. Its operations are divided into two segments: Advertising and Technology Services, and Media. The Advertising and Technology Services segment provides programmatic advertising and technology services, while the Media segment conducts television, radio, and digital marketing operations.
The company reported strong fiscal Q4 2024 and full year 2024 results, with net revenue growing by 37% and 23%, respectively. This growth was driven by record political advertising revenue in its Media segment and advertising revenue in its Advertising Technology & Services segment.
Entravision Communications Corp. (NYSE:EVC) also significantly enhanced its local news programming in 2024, making substantial investments in news operations to capitalize on advertising inventory during its newscasts. It realigned its sales management structure in late 2024, increasing the size of its media sales team. Management expects this trend to continue in 2025, which is why investors are bullish on the stock. Its median price target of $2.13 implies an upside of 64.32% from current levels. Entravision Communications Corp. (NYSE:EVC) takes the 12th spot on our list of the 12 best advertising stocks to buy now.
11. Ziff Davis, Inc. (NASDAQ:ZD)
Number of Hedge Fund Holders: 14
Ziff Davis, Inc. (NASDAQ:ZD) is a digital media and internet company with a portfolio of brands in Martech, shopping, technology, gaming, entertainment, and more. It operates in the Digital Media, and Cybersecurity and Martech segments. The Digital Media segment operates a portfolio of apps and Web properties, including Mashable, IGN, RetailMeNot, Humble Bundle, BabyCenter, and more. The Martech and Cybersecurity segment offers cloud-based subscription services to businesses and consumers, including marketing technology, privacy, and cybersecurity.
Acquisitions have historically played a crucial role in Ziff Davis, Inc.’s (NASDAQ:ZD) strategy, with the company deploying $3.3 billion across more than 90 deals since 2012. After a period of inactivity, its management is back on track and is ramping up both M&A activity and share repurchases. The company spent over $200 million on acquisitions in the past year alone while simultaneously reducing its share count by 10%. Ziff Davis, Inc. (NASDAQ:ZD) is thus showing signs of revival in its growth trajectory. It delivered strong fiscal Q4 2024 and full-year 2024 results, and its 2025 guidance indicates a return to revenue and earnings growth, partially fueled by recent acquisitions.
The company generated $1.40 billion in revenue for the full year 2024, up 2.8% year-over-year from $1.36 billion. Net income also increased by 51.9% to $63.0 million, reflecting positive growth trends.
